Jinmao
Time-Honored BrandJinmao · Zhejiang · Founded
Jinmao is a Zhejiang-based jewelry brand with a rich heritage, blending traditional craftsmanship with modern design. Though its exact founding date is unverified, local records suggest origins in the mid-Qing Dynasty (around 1800). Known for exquisite gold and silver work, the brand embodies the essence of Jiangnan aesthetics and commercial culture.
Brand Story
Jinmao, a jewelry brand from Zhejiang, traces its roots to the mid-Qing Dynasty (circa 1800), when the region's jewelry handicraft industry flourished. The name 'Jinmao' symbolizes 'gold and jade fill the hall, trade connects the world,' reflecting the Zhejiang merchant tradition of integrity and commerce. Legend has it that the founder, a disciple of imperial craftsmen, brought techniques like filigree inlay and chasing into civilian life. Over time, Jinmao evolved from a family workshop into a modern enterprise, gaining influence in Jiangsu, Zhejiang, and Shanghai. Its designs often incorporate regional elements such as West Lake and silk, making it a microcosm of Zhejiang's jewelry culture. Due to limited historical records, some details remain to be verified.
Signature Products
Handwoven using traditional filigree technique, featuring delicate patterns symbolizing good fortune. Price: 5000-20000 RMB.
Selected jadeite set in 18K gold, elegantly designed for daily wear. Price: 3000-15000 RMB.
Includes necklace, earrings, and bracelet, featuring dragon and phoenix motifs for a festive and grand look. Price: 10000-50000 RMB.
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Jinmao excels in traditional gold and silver craftsmanship, including filigree, chasing, and inlay. Its designs blend Jiangnan cultural motifs like bridges, flowing water, flowers, and birds, showcasing regional charm. The brand insists on handmade production, preserving artisan spirit while integrating modern design concepts, resulting in pieces that balance classical elegance with contemporary style.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jinmao founded?
Jinmao was founded in null, originating in Zhejiang, Zhejiang, primarily in the Jewelry field.
What is the signature product of Jinmao?
Its signature product is Jinmao Filigree Bracelet. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: