Jinxiang
Time-Honored BrandJinxiang · Shanghai · Founded
Jinxiang, a time-honored jewelry brand from Shanghai, blends traditional craftsmanship with the city's unique Haipai culture. Known for its exquisite gold, pearl, and jade pieces, the brand reflects a legacy of quality and elegance that dates back to the late 19th century.
Brand Story
Jinxiang originated in Shanghai, its rise closely tied to the city's commercial prosperity after the opening of its port. While the exact founding year remains unverified, historical records suggest the brand emerged between the late 19th and early 20th centuries, during a flourishing period for the jewelry trade in Shanghai. Starting with gold and silver ornaments, Jinxiang quickly established a local reputation. The name 'Jinxiang' symbolizes 'gold-like quality and enduring fragrance,' embodying the brand's pursuit of excellence and trustworthiness. Culturally, Jinxiang witnessed Shanghai's transformation from a traditional trading hub to a modern metropolis. Its designs seamlessly integrate Jiangnan fine craftsmanship with Western influences, making it a representative of Haipai jewelry culture. However, due to a lack of systematic documentation, early details of the brand's development require further research.
“Gold quality, fragrance for a century”
Signature Products
Crafted from pure gold with exquisite workmanship, symbolizing wealth and good fortune. Priced per gram, approximately 500-2000 RMB/g.
Featuring selected freshwater or saltwater pearls paired with gold or silver accents, elegant and refined. Priced between 1000-10000 RMB.
Made from natural jade with delicate carving, reflecting Eastern aesthetics. Priced between 3000-50000 RMB.
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Jinxiang jewelry embodies the eclectic spirit of Haipai culture, blending traditional filigree and chasing techniques with Western setting methods, emphasizing detail and innovation. The brand prides itself on handcrafted pieces, each undergoing rigorous quality checks, reflecting a steadfast commitment to excellence. However, the specific lineage of craft inheritance and intangible cultural heritage recognition are yet to be verified.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jinxiang founded?
Jinxiang was founded in null, originating in Shanghai, Shanghai, primarily in the Jewelry field.
What is the signature product of Jinxiang?
Its signature product is Jinxiang Pure Gold Bracelet. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: