Jiqing Pai
Time-Honored BrandJiqing Pai · Yunnan · Founded 1800
A time-honored Yunnan brand renowned for traditional Dian-style pastries, preserving century-old techniques and embodying the region's culinary heritage.
Brand Story
Jiqing Pai traces its roots to Yunnan, with a history dating back to the mid-to-late Qing Dynasty (around 1800 AD). According to local chronicles, Kunming already had workshops crafting Dian-style pastries, famous for ham mooncakes and flower cakes. The name 'Jiqing' means 'auspicious and festive,' symbolizing reunion and celebration. The founder, whose name is yet to be verified, blended traditional techniques with local Yunnan ingredients such as Xuanwei ham and rose petals, creating a unique flavor. Through generations, Jiqing Pai has adhered to handmade production and ancient baking methods, becoming a symbol of Yunnan's culinary culture. Its products are not just food but essential elements in festivals, weddings, and rituals, reflecting the deep integration of folk customs and cuisine in central Yunnan.
“Jiqing for generations, Yunnan flavors enduring”
Signature Products
Flaky pastry filled with savory-sweet Xuanwei ham, a classic Dian-style mooncake. (50-150 RMB/box)
Layered pastry with fragrant edible rose filling, a Yunnan specialty. (30-80 RMB/box)
Traditional Dian-style cake, moist and rich, sweet but not cloying, evoking old Kunming memories. (20-60 RMB/box)
Stores & Addresses
Located in: Yunnan（云南）
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Cultural Note
Jiqing Pai's craft originates from Qing Dynasty Dian-style pastry-making, emphasizing ingredient selection, hand-shaping, and precise baking. The process involves dozens of steps, such as curing and fermenting ham and candying roses, all requiring skilled artisans. This craft exemplifies the fusion of Yunnan's multi-ethnic food cultures and represents a key part of Dian-style pastry heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jiqing Pai founded?
Jiqing Pai was founded in 1800, originating in Yunnan, Yunnan, primarily in the Food & Beverage field.
What is the signature product of Jiqing Pai?
Its signature product is Yunnan Ham Mooncake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: