Jiukang
Time-Honored BrandJiukang · Hubei · Founded
Jiukang is a time-honored food brand from Hubei, China, known for traditional pastries and festive treats. With roots in the late Qing and early Republic era, it carries on local culinary heritage, offering mooncakes, sesame cakes, and more, symbolizing lasting health and well-being.
Brand Story
Jiukang, a food brand from Hubei, traces its origins to the late Qing and early Republic periods, though its exact founding year remains unverified. According to local records, it was already producing pastries and mooncakes during that time. The founder's name is lost to history, but it is said that the recipes blended northern and southern flavors, emphasizing quality ingredients and handcrafted techniques. The brand name, meaning 'long-lasting health and peace,' reflects a wish for consumers' well-being. During the Republic era, Jiukang products were given as local gifts and featured in festive occasions. After 1949, the brand underwent public-private partnership and later became state-owned, continuing its traditional pastry production. In the reform era, Jiukang revived its time-honored status, though its full historical record awaits further research. Jiukang embodies Hubei's dietary traditions, especially seasonal treats, as part of local folk culture.
Signature Products
Traditional Cantonese and Suzhou-style mooncakes with thin crust and rich fillings, available in flavors like lotus seed paste, red bean paste, and five-nut. (50-200 RMB per box)
A Hubei specialty made from sesame and glutinous rice, sweet, crispy, and melt-in-the-mouth. (20-50 RMB per bag)
Fried dough pieces coated with sugar frosting, crispy and sweet, commonly enjoyed during Spring Festival and other celebrations. (15-40 RMB per bag)
Stores & Addresses
Located in: Hubei（湖北）
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Cultural Note
Jiukang's pastry-making techniques inherit Hubei's traditional food craftsmanship, focusing on ingredient selection and manual skill, such as the skin-to-filling ratio of mooncakes and the baking heat for mahong cakes (sesame-rice cakes). These techniques highlight local culinary characteristics, especially during festivals. However, specific details and lineage are yet to be fully documented.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jiukang founded?
Jiukang was founded in null, originating in Hubei, Hubei, primarily in the Food & Beverage field.
What is the signature product of Jiukang?
Its signature product is Jiukang Mooncakes. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: