Juhongsheng
Time-Honored BrandJuhongsheng · Anhui · Founded
A time-honored Anhui restaurant brand, Juhongsheng carries forward the culinary art of Hui cuisine, showcasing the region's distinctive food culture through its refined dishes and traditional techniques.
Brand Story
Juhongsheng, originating from Anhui, derives its name from the auspicious phrase 'gathering guests from all directions, thriving in prosperity.' Although its exact founding year remains unverified, local chronicles and oral accounts trace its history back to the mid-Qing Dynasty (circa 1800). It was established by renowned local chefs and gentry, specializing in traditional Huizhou banquet cuisine. The founders emphasized meticulous ingredient selection and precise heat control, blending the hallmark characteristics of Hui cuisine—'heavy oil, rich color, and masterful fire skills'—to develop a distinctive style. During the late Qing and early Republic era, Juhongsheng became a key venue for Huizhou merchants' banquets, with signature dishes like 'Braised Fish Head and Tail' and 'Wenzheng Mountain Bamboo Shoots' earning widespread acclaim, witnessing the prosperity of Huizhou merchant culture. After the founding of New China, Juhongsheng underwent public-private partnership and restructuring, yet its culinary heritage endured. Its cultural significance lies in preserving traditional Hui cooking techniques and serving as a living embodiment of Anhui's regional food culture, reflecting the Chinese culinary spirit of 'making friends through food and conveying emotions through flavor.'
Signature Products
Fresh mandarin fish head and tail braised together, glossy red in color, tender and succulent, savory with a hint of sweetness, symbolizing 'a complete beginning and end.' (88-128 RMB)
Spring bamboo shoots from Anhui's Wenzheng Mountain, steamed with ham, yielding crisp shoots and a delicate broth that highlights the seasonal essence. (58-78 RMB)
Specially fermented tofu, pan-fried to golden perfection, crispy outside and soft inside, served with chili sauce for a unique flavor. (38-58 RMB)
Stores & Addresses
Located in: Anhui（安徽）
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Cultural Note
Juhongsheng adheres to the Hui cuisine principles of 'rich color, heavy oil, and masterful fire skills,' emphasizing the natural flavors of ingredients and seasonal freshness. Its techniques are passed down through an apprenticeship system, focusing on knife skills, heat control, and seasoning, with particular expertise in braising, stewing, and steaming. The brand's culture integrates the Huizhou merchants' philosophy of integrity, stressing 'genuine goods at fair prices, honest with all,' and actively participates in local folk activities, serving as a vital window into Huizhou's culinary heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Juhongsheng founded?
Juhongsheng was founded in null, originating in Anhui, Anhui, primarily in the Dining field.
What is the signature product of Juhongsheng?
Its signature product is Braised Fish Head and Tail. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: