Kongque
Time-Honored BrandKongque · Yunnan · Founded
Kongque (Peacock), a time-honored jewelry brand from Yunnan, China, is renowned for its exquisite craftsmanship and ethnic characteristics. With a history dating back to the Ming and Qing dynasties, it embodies the cultural heritage of Chinese time-honored brands, blending traditional jade carving with ethnic silverwork.
Brand Story
Kongque traces its roots to Yunnan, a key hub on the Southern Silk Road since the Ming and Qing dynasties (1368-1912), where jade and jewelry craftsmanship flourished. Named after the peacock, a symbol of Yunnan representing good fortune and beauty, the brand's origins date to around 1900 in Kunming, where artisans specialized in jade and silver, incorporating Dai and Bai ethnic patterns. In the 1950s, Kongque was officially registered, becoming a representative of Yunnan's jewelry industry. Its craft inherits the meticulous Dian-style jade carving and fine setting techniques, with rich experience in jade appraisal and processing. Kongque not only signifies the elegance of Yunnan jewelry but also carries the historical memory of multi-ethnic cultural fusion, serving as a living fossil of jewelry culture in Southwest China.
“[待核]”
Signature Products
Selected Burmese jade, symbolizing peace and good fortune, with smooth and round craftsmanship. (500-5000 RMB)
Handcrafted silver setting with jade, incorporating ethnic patterns, elegant and unique. (800-3000 RMB)
Inspired by the peacock, crafted in silver or K gold, set with gemstones, vivid and expressive. (200-1000 RMB)
Stores & Addresses
Located in: Yunnan（云南）
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Cultural Note
Kongque's craftsmanship integrates Dian-style jade carving with ethnic silverwork, emphasizing the quality of jade (texture, color, water, and craftsmanship) and traditional hand-carving and setting, highlighting smooth lines and symmetry. Its designs often draw from Yunnan minority totems such as peacocks and elephants, reflecting nature worship and auspicious meanings, making it an artistic crystallization of Yunnan's multi-ethnic culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Kongque founded?
Kongque was founded in null, originating in Yunnan, Yunnan, primarily in the Jewelry field.
What is the signature product of Kongque?
Its signature product is Jade Peace Pendant. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: