Lao Feng Xiang
Time-Honored BrandLao Feng Xiang · Shanghai · Founded 1848
Founded in Shanghai in 1848 as Fengxiang Silver House, Lao Feng Xiang is one of China's oldest jewelry brands, renowned for its exquisite craftsmanship in gold, platinum, diamonds, and jadeite. Today, it stands as a leading enterprise in the Chinese jewelry industry, blending tradition with modernity.
Brand Story
Lao Feng Xiang traces its roots to the Fengxiang Silver House, established in 1848 during the Qing Dynasty (Daoguang reign). It quickly became a prestigious name in Shanghai's gold trade, celebrated for its masterful gold and silver craftsmanship. Over the centuries, the brand has evolved, expanding its offerings to include platinum, diamond, and jadeite jewelry while preserving its heritage of fine workmanship. In 2006, Lao Feng Xiang was recognized as one of China's first batch of time-honored brands, cementing its status as an industry leader. Today, it operates as a modern jewelry retail giant, continuing the legacy of the traditional 'silver house' with a vast network of stores.
“Lao Feng Xiang, a century-old gold jewelry family”
Signature Products
Crafted using ancient gold techniques, ideal for weddings and heirloom collection. Priced by gram.
Combining modern design with traditional craftsmanship. Prices range from thousands to tens of thousands of yuan.
Stores & Addresses
- 店 老凤祥银楼总店上海市黄浦区南京东路432号
Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Lao Feng Xiang exemplifies the transformation of a traditional 'silver house' (yinlou) into a modern jewelry retail powerhouse, showcasing the successful scaling of a time-honored brand.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Lao Feng Xiang founded?
Lao Feng Xiang was founded in 1848, originating in Shanghai, Shanghai, primarily in the Jewelry field.
What is the signature product of Lao Feng Xiang?
Its signature product is Pure Gold Heritage Bangle. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: