Laoli
Time-Honored BrandLaoli · Zhejiang · Founded
Laoli, a time-honored brand from Zhejiang, crafts traditional pastries with time-honored techniques, embodying the delicate flavors of Jiangnan. With a legacy dating back to the Qing Dynasty, Laoli has become a beloved name for authentic Chinese sweets.
Brand Story
Laoli's roots trace back to Zhejiang, where the brand's predecessor was established during the Guangxu reign of the Qing Dynasty (1875-1908). A Li family ancestor opened a small workshop in the countryside, making traditional pastries to make a living. Through exceptional craftsmanship and honest business practices, the brand gained local renown. During the Republic of China era (1912-1949), Laoli pastries became a staple for festivals, especially famous for osmanthus cakes and sesame cakes. After the founding of the People's Republic of China, descendants of the Li family carried on the ancestral craft, insisting on handmade production and preserving ancient methods. Today, Laoli innovates while honoring tradition, standing as a representative of Zhejiang's food culture.
Signature Products
Made with glutinous rice flour and osmanthus flowers, this soft and chewy cake exudes a delicate fragrance. A classic Jiangnan delicacy. (20-50 RMB/box)
With a crispy exterior and sweet filling, this sesame-rich pastry is a Laoli signature. (15-40 RMB/bag)
Crafted from premium mung beans, this fine and smooth cake offers a refreshing, cooling treat perfect for summer. (25-60 RMB/box)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Laoli's pastry-making techniques follow Jiangnan traditions, emphasizing ingredient selection and handcrafted processes. For instance, osmanthus cakes require multiple steps including soaking, grinding, and steaming. These techniques reflect the refinement and craftsmanship of Jiangnan's culinary culture, serving as a living heritage of local customs.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Laoli founded?
Laoli was founded in null, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Laoli?
Its signature product is Osmanthus Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: