Laomiao
Time-Honored BrandLaomiao · Shanghai · Founded
Laomiao is a renowned Shanghai-based jewelry brand that blends traditional Chinese culture with modern design. Rooted in the historic City God Temple culture, it offers exquisite gold, diamond, and jade pieces, symbolizing good fortune and timeless elegance. Beloved by consumers, Laomiao embodies the essence of Shanghai's heritage and contemporary craftsmanship.
Brand Story
Laomiao's origins trace back to the Ming and Qing dynasties, deeply intertwined with the temple fair culture of Shanghai's City God Temple (Chenghuangmiao). Historical records show that during the Yongle reign (1403-1424) of the Ming Dynasty, a temple fair formed around the City God Temple, attracting gold and silver jewelry shops that became a hub for trade and blessings. Laomiao inherits this legacy, its name evoking profound historical depth and auspicious wishes. Although no official founding year is documented, the brand is rooted in the cultural soil of Shanghai's old town, witnessing the city's commercial prosperity in modern times. In the 1990s, Laomiao Gold emerged as a prominent brand alongside other time-honored names like Lao Feng Xiang, quickly gaining market recognition through its commitment to traditional craftsmanship and innovation. Its designs often incorporate Chinese cultural elements such as zodiac signs, the character 'Fu' (blessing), and Ruyi (a symbol of good luck), reflecting people's aspirations for a better life. Laomiao is not just a jeweler but also a purveyor of Shanghai-style culture and traditional Chinese aesthetics.
“Laomiao Gold brings you good luck.”
Signature Products
Crafted from pure gold, this zodiac-themed pendant features vivid designs that symbolize good fortune. Ideal for wearing during one's zodiac year or as a gift. (500-3000 RMB)
Using traditional ancient gold craftsmanship, this bracelet boasts a matte finish and minimalist elegance. It inherits imperial techniques, exuding understated luxury. (8000-30000 RMB)
Featuring selected diamonds and a fashionable design that blends traditional and modern elements, this ring symbolizes eternal love and is perfect for weddings. (3000-50000 RMB)
Stores & Addresses
Located in: Shanghai（上海）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Laomiao draws on the culture of Shanghai's City God Temple, blending traditional gold and silver craftsmanship with modern design. Its techniques, inherited from folk artisans in the Jiangnan region, emphasize methods like chasing (zanke) and filigree (huasi), while incorporating contemporary aesthetics. The brand actively promotes cultural heritage through products that convey auspicious themes such as zodiac signs and symbols of fortune, longevity, and happiness, reflecting the rich tapestry of Chinese folk customs.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Laomiao founded?
Laomiao was founded in null, originating in Shanghai, Shanghai, primarily in the Jewelry field.
What is the signature product of Laomiao?
Its signature product is Laomiao Gold Zodiac Pendant. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: