Laoshan
Time-Honored BrandLaoshan · Jiangsu · Founded 1962
Laoshan, a time-honored brand from Jiangsu, specializes in bee products and embodies traditional Chinese wellness. Since 1962, it has been dedicated to producing high-quality royal jelly, honey, and propolis, blending natural purity with the wisdom of traditional Chinese medicine for modern health.
Brand Story
Laoshan's roots trace back to the mid-20th century in Nanjing, Jiangsu. After the founding of the People's Republic of China, a beekeeping base was established in the Laoshan area to develop apiculture and safeguard public health. In 1962, the Nanjing Laoshan Nutritional Food Factory was founded, marking the official start of the brand. Leveraging the abundant nectar plants of the Laoshan Mountains, the factory focused on researching and producing bee products. Following China's reform and opening-up, Laoshan grew rapidly, with its royal jelly and honey becoming bestsellers nationwide. The brand not only prioritizes product quality but also integrates traditional Chinese medicine principles into product development, reflecting its heritage as a time-honored brand. In the 21st century, Laoshan continues to innovate, launching a range of health foods to meet modern wellness needs. Laoshan's development is a microcosm of Jiangsu's pharmaceutical and health industry and a significant representative of China's bee product sector.
Signature Products
Premium royal jelly rich in nutrients to boost immunity. (100-300 RMB)
Naturally ripened honey with a rich taste, moistening and nourishing. (50-150 RMB)
Propolis extract to help regulate blood lipids and strengthen constitution. (200-500 RMB)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Laoshan upholds traditional beekeeping techniques, insists on producing naturally ripened honey, and integrates the philosophy of traditional Chinese medicine, emphasizing product quality and health value. Its meticulous processing preserves the active ingredients of raw materials, embodying the essence of Chinese apiculture culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Laoshan founded?
Laoshan was founded in 1962, originating in Jiangsu, Jiangsu, primarily in the Healthcare field.
What is the signature product of Laoshan?
Its signature product is Laoshan Royal Jelly. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: