Laoshaole
Time-Honored BrandLaoshaole · Tianjin · Founded
Laoshaole is a traditional food brand from Tianjin, known for its time-honored pastry-making techniques. Though its exact founding year is unverified, its roots trace back to the late Qing Dynasty. The brand name means 'joy for all ages,' reflecting its commitment to crafting delicious treats that bring happiness to everyone.
Brand Story
Laoshaole is a food brand in Tianjin renowned for its traditional pastry craftsmanship. Its history can be traced back to the late Qing Dynasty and early Republic of China, though the exact founding year has not been officially confirmed. According to local historical records, Tianjin, as a major commercial hub in northern China, saw a thriving pastry industry during the Guangxu reign (1875-1908), with numerous workshops lining the streets, primarily producing Beijing-style and Suzhou-style pastries. The name Laoshaole means 'joy for all ages, savoring deliciousness,' and its founder is said to have been a local pastry master, though their name has been lost to history. In its early days, the brand specialized in traditional flaky pastries and mooncakes, gradually building a reputation in the Tianjin area for its meticulous ingredient selection and refined craftsmanship. During the Republic of China era (1912-1949), Tianjin's pastry industry further developed, and Laoshaole, while inheriting tradition, also absorbed the best of northern and southern flavors, forming its own distinctive style. After the founding of the People's Republic of China, the brand underwent public-private partnership, ensuring the continuity of its techniques. Today, Laoshaole still insists on handmade production, preserving ancient methods, and has become a living memory of Tianjin's local food culture.
Signature Products
Crispy outer crust with sweet fillings, made using traditional hand-laminated dough technique. (20-50 RMB/box)
Includes eight classic fillings such as jujube paste and red bean paste, offering a rich variety of flavors. (30-60 RMB/box)
Old-fashioned sponge cake, soft and dense with a rich egg aroma. (15-30 RMB/jin)
Stores & Addresses
Located in: Tianjin（天津）
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Cultural Note
Laoshaole's pastry-making techniques follow ancient methods, including ingredient selection, dough mixing, filling preparation, and baking, with an emphasis on manual operation and precise heat control. Its products reflect Tianjin's culinary culture, which blends northern and southern influences, and carry the memories of citizens' festivals and daily life.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Laoshaole founded?
Laoshaole was founded in null, originating in Tianjin, Tianjin, primarily in the Food & Beverage field.
What is the signature product of Laoshaole?
Its signature product is Traditional Flaky Mooncakes. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: