Lao Wang Jia
Time-Honored BrandLao Wang Jia · Shaanxi · Founded
Lao Wang Jia, a time-honored food brand from Shaanxi, China, carries on traditional craftsmanship and family heritage. Though its exact founding date remains unverified, it is said to date back to the Qing Dynasty. Known for its cured beef, stone-baked flatbread, and oil tea, the brand embodies the rich culinary culture of Shaanxi.
Brand Story
Lao Wang Jia's food heritage originates in Shaanxi, with its exact founding year yet to be officially confirmed. Legend has it that the brand began during the Qing Dynasty (pending verification). The founder, an ancestor of the Wang family, made a living by crafting local specialty snacks. Through exceptional skill and honest business practices, he gradually earned a reputation in the region. Passed down through generations, Lao Wang Jia has upheld the tradition of selecting premium ingredients and using time-honored handmade methods. Its products are celebrated for their distinctive flavors and quality. Although historical records are scarce, the family's inherited techniques and stories reflect the profound culinary culture of Shaanxi. Lao Wang Jia is more than just food; it is a vessel of family memory and local identity, embodying respect and dedication to tradition.
Signature Products
Made from premium beef and a secret blend of spices, cured through multiple steps. Firm texture and rich aroma. (80-120 RMB/jin)
Baked on hot stones in the traditional way, crispy outside and tender inside, with a fragrant wheat aroma. A Shaanxi staple. (15-25 RMB/bag)
Stir-fried with flour and beef fat, easy to prepare by adding hot water. Smooth and hearty, warming the stomach and nourishing the body. (20-35 RMB/jar)
Stores & Addresses
Located in: Shaanxi（陕西）
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Cultural Note
Lao Wang Jia's food-making techniques are rooted in Shaanxi's traditional culinary culture, emphasizing the natural flavors of ingredients and artisanal craftsmanship. Methods such as curing spiced beef (la niu rou) and baking stone-bread (shi zi mo) showcase folk wisdom and regional characteristics. The family's inherited recipes and processes represent a living cultural heritage, offering valuable insights into Shaanxi's food customs and folklore.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Lao Wang Jia founded?
Lao Wang Jia was founded in null, originating in Shaanxi, Shaanxi, primarily in the Food & Beverage field.
What is the signature product of Lao Wang Jia?
Its signature product is Lao Wang Jia Spiced Cured Beef. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: