Lerental
Time-Honored BrandLerental · Hebei · Founded
Lerental, a time-honored pharmaceutical brand from Hebei, China, has been dedicated to crafting authentic traditional Chinese medicines with integrity and care for centuries. Rooted in Confucian benevolence, it continues to preserve ancient herbal techniques while embracing modern management, embodying the spirit of 'trustworthiness first' in the industry.
Brand Story
Lerental traces its origins to Hebei Province, with a history dating back to the Qing Dynasty. According to legend, the Le family practiced medicine for generations and opened an herbal pharmacy in Hebei during the Qianlong reign (c. 1736-1795). Renowned for selecting premium medicinal herbs and following ancient preparation methods, Lerental upheld the motto 'Be charitable and kind, heal the world with benevolence.' This philosophy blended traditional Chinese medicine with Confucian ideals of humaneness, gradually forming a unique pharmaceutical approach. During the Republic of China era, Lerental gained great prestige in North China, with its pills, powders, ointments, and elixirs meticulously crafted and highly effective, earning the trust of the people. After the founding of New China, Lerental underwent public-private partnership, preserving traditional techniques while incorporating modern management. Its cultural significance lies not only in continuing the art of herbal processing but also in reflecting the heritage and development of regional medicine in Hebei, making it a model of 'integrity first' among China's time-honored brands.
“Be charitable and kind, heal the world with benevolence.”
Signature Products
Clears heat, detoxifies, calms convulsions, and opens orifices; used for critical conditions caused by heat entering the pericardium. (500-1000 RMB per pill)
Nourishes yin and tonifies the kidneys; used for dizziness, tinnitus, and soreness in the lower back due to kidney yin deficiency. (20-50 RMB per bottle)
Relieves exterior syndromes, resolves dampness, and regulates the middle; used for colds due to external wind-cold and internal dampness. (10-20 RMB per box)
Stores & Addresses
Located in: Hebei（河北）
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Cultural Note
Lerental adheres to the principle: 'Though processing is complex, never reduce effort; though ingredients are precious, never cut costs.' It employs traditional hand-made pill coating and ointment boiling techniques, emphasizing the authenticity of herbs and precise processing. Its culture blends the rigorous and pragmatic style of Yan-Zhao physicians with Confucian 'benevolence,' underscoring medicine as the foundation of people's livelihood.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Lerental founded?
Lerental was founded in null, originating in Hebei, Hebei, primarily in the Healthcare field.
What is the signature product of Lerental?
Its signature product is Angong Niuhuang Wan. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: