Long
Time-Honored BrandLong · Hunan · Founded
Long is a time-honored food brand from Hunan, China, dedicated to preserving the region's culinary heritage through traditional techniques. Though its exact founding year awaits official confirmation, the brand embodies the rustic and rich flavors of Hunan cuisine, using local ingredients and time-honored methods to craft authentic snacks and delicacies.
Brand Story
Long, a food brand from Hunan, has its roots in the region's long-standing culinary traditions. Historical records indicate that as early as the Ming and Qing dynasties, workshops in Changsha and Xiangtan were producing pastries, pickled vegetables, and other delicacies, renowned for their handcrafted techniques and distinctive flavors. While the exact year of Long's establishment is yet to be officially verified, the brand carries forward this legacy by adhering to ancient methods and selecting local ingredients, reflecting the simplicity and richness of Hunan's gastronomy. The name 'Long' (meaning 'dragon') symbolizes auspiciousness and strength, signifying respect for and continuity of traditional craftsmanship. In modern times, Hunan's food industry evolved from small workshops to established brands, and Long emerged within this context, its development mirroring the preservation and innovation of local food culture. Currently, historical records about the brand are limited, and key figures and specific events await further research.
“[待核]”
Signature Products
A traditional pastry made by pulling maltose into fine strands, resulting in a crispy, fluffy texture and sweet taste. A signature Hunan tea snack. (15-30 RMB/box)
Made from local shelducks, marinated, air-dried, and braised in soy sauce. The meat is firm, with a rich savory aroma and moderate spiciness. (30-60 RMB/piece)
Made from glutinous rice flour and sugar, shaped like a lamp wick. White, soft, and melts in the mouth, sweet but not cloying. (10-20 RMB/bag)
Stores & Addresses
Located in: Hunan（湖南）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Long emphasizes the inheritance of traditional food techniques, including hand-pulled sugar, curing, and sun-drying, to preserve local flavors. Its products are closely tied to Hunan's folk customs and festivals, such as Spring Festival goods and Mid-Autumn tea snacks, reflecting the etiquette and emotions embedded in food culture. The brand also highlights the use of local ingredients, such as rice and poultry from the Dongting Lake basin, showcasing the agricultural characteristics of Hunan.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Long founded?
Long was founded in null, originating in Hunan, Hunan, primarily in the Food & Beverage field.
What is the signature product of Long?
Its signature product is Longxu Crisp (Dragon Whisker Candy). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: