Longhu
Time-Honored BrandLonghu · Shanghai · Founded 1911
Longhu, a Shanghai-based health brand since 1911, is renowned for its cooling balms and traditional remedies. Rooted in Chinese medicine, it offers trusted products like Longhu Rendan and cooling ointments, embodying the spirit of national industry and everyday wellness.
Brand Story
Longhu's story begins in Shanghai in 1911, when entrepreneur Huang Chujiu founded the Longhu Company. At a time when Japanese products dominated the market, Huang created Longhu Rendan, a traditional Chinese pill, as a patriotic alternative to Japanese 'Jintan'. Combining ancient herbal wisdom with modern pharmaceutical techniques, Huang produced a portable and effective remedy. Over the years, Longhu expanded its range to include cooling balms and essential oils, becoming a household name. The brand symbolizes the rise of China's modern national industry and the widespread use of traditional medicine. Its products, made from natural ingredients like menthol and camphor, are trusted for their refreshing and soothing effects. Longhu stands as a testament to Shanghai's medical heritage and a gem among China's time-honored brands.
“Keep Longhu at hand, enjoy health without worry.”
Signature Products
Made with menthol and borneol, this classic remedy relieves heatstroke, dizziness, and motion sickness. (5-15 RMB)
Infused with menthol and camphor, apply to temples or insect bites for a cooling, anti-itch effect. (3-10 RMB)
A liquid formula with a pleasant aroma, used for headaches from colds and insect bites. (5-20 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Longhu seamlessly blends traditional Chinese medicine preparation with modern manufacturing, emphasizing authentic ingredients and precise formulations. Each product, such as Rendan, undergoes meticulous grinding and mixing to ensure consistent efficacy. Upholding the philosophy of 'healing and helping others', Longhu offers affordable, widely accessible products, reflecting the practicality and inclusiveness of Chinese medicine.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Longhu founded?
Longhu was founded in 1911, originating in Shanghai, Shanghai, primarily in the Healthcare field.
What is the signature product of Longhu?
Its signature product is Longhu Rendan. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: