Longmen
Time-Honored BrandLongmen · Beijing · Founded
Longmen, a time-honored brand from Beijing, carries forward the essence of traditional Beijing-style pastries. Though its founding year remains unverified, its craftsmanship and dedication to authentic flavors have made it a beloved name in the capital's culinary heritage.
Brand Story
Longmen's roots trace back to late Qing Dynasty and early Republic of China, when Beijing, as the imperial capital, boasted a thriving food culture, especially in pastry making. The founder, whose name is yet to be confirmed, learned court pastry techniques and blended them with local flavors, establishing a shop named 'Longmen' (literally 'Dragon Gate'), symbolizing aspirations for success and excellence. Known for premium ingredients and meticulous craftsmanship, Longmen quickly gained a reputation across the city. Its pastries became staples for festivals and rituals, evoking collective memories of old Beijing. Despite wars and changing times, Longmen has adhered to traditional handmade methods, perfecting the crispy, fragrant, and sweet characteristics of Beijing-style pastries. Today, though not officially certified, Longmen's story and skills remain an integral part of Beijing's culinary culture.
“[待核]”
Signature Products
A traditional gift box containing eight types of pastries, such as Fu Zi Bing (fortune pastry) and Lu Zi Bing (prosperity pastry), symbolizing good luck. Price: 50-120 RMB per box.
A classic savory Beijing pastry with a crispy crust and delicate filling, balanced in saltiness and sweetness. Price: 20-40 RMB per jin (500g).
A flower-shaped pastry filled with jujube paste, soft and crumbly with a rich date aroma. Price: 30-60 RMB per jin (500g).
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Longmen's pastry-making techniques embody the essence of Beijing-style confectionery, emphasizing ingredient selection, heat control, and hand-shaping to preserve traditional flavors. Its products are closely tied to local customs and festivals, such as Spring Festival and Mid-Autumn Festival, serving as cultural symbols of gift-giving and reflecting the refinement and inclusiveness of Beijing cuisine.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Longmen founded?
Longmen was founded in null, originating in Beijing, Beijing, primarily in the Food & Beverage field.
What is the signature product of Longmen?
Its signature product is Jing Ba Jian (Eight Beijing Delicacies). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: