Longque
Time-Honored BrandLongque · Fujian · Founded
Longque, a century-old tea house from Anxi, Fujian, carries on the legacy of traditional oolong tea craftsmanship. Though its exact founding year remains unverified, its dedication to artisanal excellence embodies the rich tea culture of southern Fujian.
Brand Story
Longque Tea House originated in Anxi, Fujian, with roots tracing back to the mid-to-late Qing Dynasty (around 1850), though the exact founding year is not officially confirmed. According to local chronicles and clan records, Longque was established by the Wang family, renowned tea makers who excelled in roasting oolong teas, particularly Tieguanyin and Wuyi rock tea. During the Tongzhi reign (1862-1874), Longque had already gained prominence, exporting its products to Southeast Asia and becoming a well-known tea brand among overseas Chinese from southern Fujian. In the Republican era (1912-1949), the third-generation heir Wang Deming refined the roasting technique, establishing a style of 'heavy fire, fine roasting' that produced a rich, durable brew favored by overseas Chinese. After the public-private partnership in 1956, Longque was integrated into the Anxi Tea Factory, preserving its traditional methods. Today, Longque is operated by Anxi County Longque Tea Co., Ltd. (to be verified), continuing ancient techniques and promoting Minnan tea culture. The name 'Longque' (Dragon Sparrow) symbolizes agility and the far-reaching aroma of tea, carrying the nostalgia and dedication of Anxi tea makers.
“Longque's aroma, a century of tea heritage”
Signature Products
Traditional rich-flavor Tieguanyin, charcoal-roasted, with orchid fragrance and long-lasting sweet aftertaste. (100-500 RMB/500g)
Wuyi rock tea Shuixian, with 'rock bone and floral fragrance', thick and mellow, resistant to multiple infusions. (150-600 RMB/500g)
Made from high-mountain old bush tea trees, with honey aroma, sweet and smooth taste, and a hint of 'cong' (old bush) character. (200-800 RMB/500g)
Stores & Addresses
Located in: Fujian（福建）
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Cultural Note
Longque preserves the traditional Minnan oolong tea craftsmanship, including sun-drying, cooling, shaking, fixation, rolling, and roasting, with a special emphasis on charcoal roasting to achieve a unique caramel aroma through slow, gentle heat. This craft embodies the wisdom of Anxi tea farmers and reflects the cultural traits of Minnan people: valuing commerce, sentiment, and tradition. The traditional 'Longque' trademark, featuring a mythical bird with spread wings, symbolizes good fortune and is a significant cultural icon of the Minnan overseas Chinese community.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Longque founded?
Longque was founded in null, originating in Fujian, Fujian, primarily in the Tea field.
What is the signature product of Longque?
Its signature product is Longque Tieguanyin. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: