Longshunrong
Time-Honored BrandLongshunrong · Tianjin · Founded
Longshunrong is a renowned traditional Chinese medicine brand from Tianjin, dating back to the Qianlong era of the Qing Dynasty. Known for its premium herbs and meticulous processing techniques, it has served as a pillar of northern China's pharmaceutical heritage for centuries.
Brand Story
Longshunrong, a prestigious Chinese medicine brand in Tianjin, traces its origins to the Qianlong period (c. 1736-1795). It is said that the founder, from the Yue family, branched off from Beijing's Tongrentang and established a pharmacy in Tianjin, naming it 'Longshunrong' to symbolize prosperity, smoothness, and the shade of the banyan tree. The pharmacy focused on trading herbs and ready-made medicines, adhering to the principles of 'selecting superior materials and processing with precision,' which quickly earned it a solid reputation. During the Daoguang era (1821-1850), Longshunrong set up its headquarters on Guyi Street, becoming a key distribution center for medicinal materials in the north. Its hallmark was the strict quality control of herbs, sourced directly from production areas, and the adherence to traditional processing methods such as nine-steaming-nine-sunning, wine preparation, and vinegar preparation. Longshunrong even supplied medicines to the imperial court, enhancing its prestige. In the Republican era, it expanded into producing patent medicines like 'Baochi Powder.' Culturally, it embodies the Yue family's philosophy of 'healing and nurturing life,' leaving a lasting impact on the traditional medicine industry in northern China.
“[待核]”
Signature Products
A traditional powder for children's indigestion, vomiting, and diarrhea.
Clears heat and detoxifies, used for sore throat and swelling caused by internal heat.
Relieves exterior syndromes and dampness, regulates the middle, for colds due to wind-cold and internal dampness.
Stores & Addresses
Located in: Tianjin（天津）
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Cultural Note
Longshunrong upholds traditional Chinese medicine processing techniques, emphasizing 'following ancient methods' and the authenticity of herbs. Its cultural value lies in preserving the operational model and pharmaceutical standards of northern Chinese medicine shops since the Ming and Qing dynasties, offering insights into Tianjin's commercial history and the development of traditional medicine.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Longshunrong founded?
Longshunrong was founded in null, originating in Tianjin, Tianjin, primarily in the Healthcare field.
What is the signature product of Longshunrong?
Its signature product is Baochi Powder. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: