Luojiang
Time-Honored BrandLuojiang · Sichuan · Founded
Luojiang is a traditional Sichuan food brand renowned for its signature Douji (bean chicken), a crispy, savory soy product. Rooted in the rich culinary heritage of the Luojiang region, the brand embodies local flavors and craftsmanship, offering authentic tastes that have been cherished for generations.
Brand Story
Luojiang, located in the northwest of the Sichuan Basin, has long been a vital thoroughfare between Sichuan and Shaanxi, fostering bustling trade and cultural exchange. According to local chronicles, during the Qing Dynasty (1644-1912), bean product workshops in Luojiang began crafting Douji, a unique delicacy made from soybeans and local seasonings. By the Republic era (1912-1949), Luojiang Douji had gained popularity among travelers and merchants as a convenient and flavorful accompaniment to meals. After the founding of the People's Republic of China, the craft was preserved, and following the reform and opening-up, traditional workshops were revived, gradually forming the brand. Luojiang Douji is celebrated for its paper-thin, crispy texture, achieved through a meticulous process of over ten handcrafted steps, including bean selection, soaking, grinding, filtering, boiling, skin formation, seasoning, rolling, pressing, and cutting. More than just a food, it reflects the agricultural and commercial culture of western Sichuan, showcasing local ingenuity and pursuit of flavor. Today, the craft is recognized as a municipal intangible cultural heritage, though the brand's founding year and ownership are still under official verification.
Signature Products
Thin, crispy soy rolls with a spicy and savory flavor, a classic appetizer for wine. (15-30 RMB per pack)
Fragrant, firm dried tofu with a savory marinade and a sweet aftertaste. (10-20 RMB per pack)
Traditionally brewed soy sauce with a rich, mellow aroma, ideal for cold dishes or dipping. (20-40 RMB per bottle)
Stores & Addresses
Located in: Sichuan（四川）
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Cultural Note
The craft of Luojiang Douji is predominantly handmade, emphasizing thin, even soy skins and balanced seasoning, embodying the spirit of Sichuan cuisine: 'each dish has its own style, a hundred dishes a hundred flavors.' Passed down through generations, it is closely tied to local festivals and temple fairs, serving as a vital carrier of Luojiang's culinary culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Luojiang founded?
Luojiang was founded in null, originating in Sichuan, Sichuan, primarily in the Food & Beverage field.
What is the signature product of Luojiang?
Its signature product is Luojiang Douji (Bean Chicken). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: