Luweizhai
Time-Honored BrandLuweizhai · Shandong · Founded
Luweizhai is a time-honored Chinese brand from Jinan, Shandong, renowned for its braised chicken and soy-sauce beef. With a century-old heritage in Lu cuisine braising techniques, it has become a beloved name in Shandong's food industry.
Brand Story
Founded in the early 20th century in Jinan, Shandong, Luweizhai's exact founding year remains unverified. During the late Qing and early Republic period, Jinan flourished as a commercial hub with a vibrant food culture. The founder, whose name is yet to be confirmed, opened a braised meat shop in the old city, combining Lu cuisine's braising methods with local flavors to create distinctive braised chicken and soy-sauce beef. The process emphasizes 'aged broth braising and precise heat control,' with meticulous ingredient selection and rich seasoning, quickly winning over locals. Luweizhai's rise reflects Jinan's modern industrial and commercial development, and its techniques embody the 'salty, fresh, and mellow' essence of Lu cuisine, making it a representative of Qilu culinary culture. Through generations, Luweizhai has upheld traditional methods while adapting to modern needs, becoming a renowned brand in Shandong's food industry and carrying Jinan's taste memories and urban cultural identity.
“[待核]”
Signature Products
Made with premium chicken, braised in aged broth until tender and falling off the bone, savory and flavorful. (Approx. ¥30-60 per chicken)
Selected beef shank, rich in soy sauce aroma, clear grain, firm texture, with a lingering aftertaste. (Approx. ¥80-120 per jin)
Tender skin and fragrant meat, fatty but not greasy, infused with marinade—a classic of traditional Lu-style braising. (Approx. ¥40-70 per piece)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Luweizhai's braising technique inherits the essence of Lu cuisine, emphasizing the use of 'soup' and 'fire.' The aged broth is reused cyclically, creating a unique flavor. The process involves multiple steps—ingredient selection, cleaning, marinating, braising, and simmering—and follows the principle of 'one pot of aged broth, passed down three generations,' reflecting Lu cuisine's philosophy of 'harmony' and 'precision.'
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Luweizhai founded?
Luweizhai was founded in null, originating in Shandong, Shandong, primarily in the Food & Beverage field.
What is the signature product of Luweizhai?
Its signature product is Luweizhai Braised Chicken. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: