Luyuan
Time-Honored BrandLuyuan · Liaoning · Founded
Luyuan, rooted in Liaoning's rich deer-rearing heritage, specializes in high-quality deer-derived health products. Combining traditional Chinese deer culture with modern wellness practices, the brand offers natural tonics like velvet antler slices and deer placenta paste, promoting vitality and holistic health.
Brand Story
Luyuan originates from Liaoning Province, a region renowned for its long-standing tradition of deer farming. The brand's name, 'Lu' (deer), reflects both its core product and the auspicious symbolism of deer in Chinese culture, representing good fortune and health. While the exact founding year remains unverified, Luyuan has steadily grown by integrating time-honored deer-based wellness practices with contemporary health standards. The brand emphasizes the preservation of deer culture, advocating natural nourishment and preventive care. Despite limited historical records, Luyuan has established a notable presence in Liaoning and aspires to become a regional specialty brand, carrying forward the legacy of deer-derived wellness for modern consumers.
“[待核]”
Signature Products
Selected velvet antler slices for nourishment and vitality enhancement.
Traditionally brewed paste for warming and restorative benefits.
Classic gynecological tonic to regulate menstruation and improve complexion.
Stores & Addresses
Located in: Liaoning（辽宁）
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Cultural Note
Luyuan leverages Liaoning's deer-farming heritage, focusing on traditional processing techniques such as slicing velvet antler and brewing deer penis paste (lubian gao). These methods blend classical preparation with modern hygiene standards. The brand champions the transmission of deer culture and promotes health through natural means, though specific craft details and lineage are yet to be fully documented.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Luyuan founded?
Luyuan was founded in null, originating in Liaoning, Liaoning, primarily in the Healthcare field.
What is the signature product of Luyuan?
Its signature product is Velvet Antler Slices. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: