Maochang
Time-Honored BrandMaochang · Shanghai · Founded 1796
Maochang, a prestigious Shanghai craft brand, has been preserving and innovating traditional Chinese craftsmanship since 1796. Renowned for its exquisite lacquerware, jade carvings, and wood carvings, Maochang embodies the elegance of Jiangnan culture and the enduring spirit of Chinese heritage.
Brand Story
Maochang traces its origins to a folk craft workshop in mid-Qing Dynasty Shanghai. In 1796 (the first year of Emperor Jiaqing's reign), the Chen family, founders of Maochang, gained renown for their finely crafted lacquerware, later expanding into jade and wood carving. By the mid-19th century, during the Daoguang era, Maochang had developed a distinctive style characterized by elegant forms and exquisite ornamentation, beloved by Shanghai's literati. In the early 20th century, the third-generation heir, Chen Maochang, fused traditional techniques with modern design, formally establishing the Maochang brand and earning a reputation for high-end crafts along the Shanghai waterfront. Maochang's works not only reflect the refinement of Jiangnan culture but also carry the wisdom and artistry of Chinese traditional handicrafts, making it a significant representative of Shanghai's and China's arts and crafts.
Signature Products
Crafted using traditional raw lacquer techniques, these pieces feature warm, lustrous finishes and intricate patterns, combining practicality with collectible value. (500-5000 RMB)
Carved from premium Hetian jade and other fine stones, these works display delicate craftsmanship and vivid forms, embodying Eastern aesthetics. (1000-20000 RMB)
Made from rosewood and boxwood, these carvings showcase masterful knife work and diverse themes, representing the art of traditional wood carving. (300-3000 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Maochang's craftsmanship embodies the aesthetic sensibilities and technical mastery of the Jiangnan region. Its lacquerware, jade carvings, and wood carvings are not merely functional objects but vessels of traditional Chinese aesthetics. Adhering to handcrafted production, each piece embodies the artisan's dedication and skill, reflecting a deep respect for and continuity of cultural heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Maochang founded?
Maochang was founded in 1796, originating in Shanghai, Shanghai, primarily in the Crafts field.
What is the signature product of Maochang?
Its signature product is Maochang Lacquerware. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: