Ma Yuxing
Time-Honored BrandMa Yuxing · Henan · Founded 1851
Ma Yuxing, a time-honored restaurant brand from Kaifeng, Henan, is renowned for its barrel chicken and roast chicken, embodying the culinary heritage of the Central Plains.
Brand Story
Founded in 1851 during the Xianfeng era of the Qing Dynasty by the Ma family in Kaifeng, Ma Yuxing began as a braised meat shop. The founder, Ma Yongcen, adapted southern smoked chicken techniques to local tastes, creating a signature style with crispy skin, tender meat, and a savory, fragrant flavor. The name 'Ma Yuxing' combines 'Yu' for Henan and 'Xing' for prosperity. Through wars and changes, the craft was passed down generations. During the Republic era, it became a famous Kaifeng delicacy frequented by scholars and merchants. After 1956, it was incorporated into the state system, preserving its traditional methods. Today, Ma Yuxing is a representative of Yu cuisine, reflecting the refinement and inclusiveness of Central Plains gastronomy.
Signature Products
Made from plump hens, uniquely braised with crispy skin and tender meat, barrel-shaped, savory and delicious. (Approx. 30-60 RMB per chicken)
Golden color, tender and flaky meat, infused with spices, leaving a lingering aftertaste. A traditional banquet favorite. (Approx. 25-50 RMB per chicken)
Made from beef shank, braised to perfection, sliced with clear texture, chewy and flavorful. Ideal with drinks. (Approx. 40-70 RMB per jin)
Stores & Addresses
Located in: Henan（河南）
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Cultural Note
Ma Yuxing's craft emphasizes ingredient selection, heat control, and aged marinade. The barrel chicken undergoes multiple scalding, air-drying, and braising steps. Its flavor blends north and south, exemplifying the eclectic nature of Central Plains cuisine and serving as a living fossil of Yu-style braising techniques.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Ma Yuxing founded?
Ma Yuxing was founded in 1851, originating in Henan, Henan, primarily in the Dining field.
What is the signature product of Ma Yuxing?
Its signature product is Barrel Chicken. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: