Meigui Pai
Time-Honored BrandMeigui Pai · Chongqing · Founded
Meigui Pai (Rose Brand) is a time-honored Chongqing food brand renowned for its traditional pastry craftsmanship. With a history dating back to the late Qing Dynasty, it has become a beloved symbol of the mountain city's culinary heritage, offering delicately flavored rose-infused treats that evoke cherished memories.
Brand Story
Meigui Pai (Rose Brand) traces its origins to Chongqing in the late Qing Dynasty and early Republic of China (circa 1900), when the city thrived as a major commercial port on the upper Yangtze River, fostering a rich culinary exchange. The brand began with rose-scented pastries, founded by [founder to be verified], who opened a front-shop-back-factory in Yuzhong District. Using fresh rose petals and premium glutinous rice, they created the signature rose cake (meigui gao). During the Republic era (1912-1949), Meigui Pai pastries became famous across Sichuan and Chongqing, essential for weddings and birthday banquets. After the founding of the People's Republic of China, the enterprise underwent public-private partnership, preserving its techniques. Following reform and opening-up, Meigui Pai resumed production, upholding traditional handcrafted methods while incorporating modern management. Its products, known for their soft texture and natural floral aroma, remain a sweet nostalgic emblem for Chongqing residents.
“[待核]”
Signature Products
Steamed with rose petals and glutinous rice flour, soft and chewy with a delicate floral fragrance. (10-20 RMB per box)
Flaky layers with a sweet rose paste filling that melts in the mouth. (15-25 RMB per box)
Traditional flaky pastry wrapped around rose filling, baked to a golden crust with rich floral aroma. (12-18 RMB per box)
Stores & Addresses
Located in: Chongqing（重庆）
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Cultural Note
Meigui Pai adheres to traditional handcrafted techniques, with its rose paste undergoing pickling and fermentation to preserve ancient methods. The craft blends Sichuan-Chongqing pastry characteristics, emphasizing a balance between floral and rice aromas, reflecting the refined side of Bayu culinary culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Meigui Pai founded?
Meigui Pai was founded in null, originating in Chongqing, Chongqing, primarily in the Food & Beverage field.
What is the signature product of Meigui Pai?
Its signature product is Rose Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: