Mingzheng
Time-Honored BrandMingzheng · Henan · Founded 1368
Mingzheng, a food brand from Henan, carries forward the flavors of the Central Plains with time-honored craftsmanship. Rooted in Kaifeng since 1368, it is known for traditional pastries and marinated delicacies, preserving authentic tastes that evoke regional memory.
Brand Story
Mingzheng traces its origins to the Central Plains culinary culture of the Ming and Qing dynasties. According to local records, the name derives from 'Mingxin Zhengde' (clear heart, upright virtue), symbolizing integrity in business. The founder, whose name awaits verification, opened the first shop in Kaifeng around 1368 (the first year of the Ming Hongwu era), specializing in traditional pastries and soy-marinated foods. During the late Qing and early Republic period, the third-generation heir refined the techniques with a secret recipe, making the products a staple at local festivals. Despite wars and changing times, Mingzheng has adhered to handmade methods, preserving the essence of ancient craftsmanship. Its cultural significance lies in passing down the culinary wisdom of the Central Plains and honoring the natural flavors of ingredients. Today, though not officially recognized, its story lives on through oral tradition, becoming part of regional memory.
“Clear heart, upright virtue; flavors of the Central Plains.”
Signature Products
Made from beef shank, marinated in aged broth, firm texture with rich soy aroma. (80-120 RMB/jin)
Steamed with glutinous rice flour and osmanthus honey, soft and chewy, lightly sweet. (15-25 RMB/box)
Traditionally stir-fried, plump kernels, savory five-spice flavor, crispy. (10-18 RMB/bag)
Stores & Addresses
Located in: Henan（河南）
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Cultural Note
Mingzheng's craftsmanship is centered on handwork, including ingredient selection, marinating, and heat control. Its soy-marinating process follows the ancient 'three soaks, three air-dries' method, while pastries are made fresh to order. These skills are passed down through master-apprentice lineage, preserving the rustic style of Central Plains cuisine and emphasizing natural flavors and the patience of time.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Mingzheng founded?
Mingzheng was founded in 1368, originating in Henan, Henan, primarily in the Food & Beverage field.
What is the signature product of Mingzheng?
Its signature product is Mingzheng Soy-Marinated Beef. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: