Mitao Pai
Time-Honored BrandMitao Pai · Jiangsu · Founded
Mitao Pai, a time-honored brand from Jiangsu, is renowned for its peach-based delicacies that carry the essence of local flavors. With a history that may trace back to the Qing Dynasty, the brand preserves traditional fruit-processing techniques, offering a taste of Jiangnan's culinary heritage.
Brand Story
Mitao Pai originates from Jiangsu, with its exact founding year yet to be officially verified due to limited historical records. According to local chronicles and oral accounts, the brand may date back to the mid-to-late Qing Dynasty (1644-1912), when peach cultivation flourished in the region. To extend the shelf life of peaches, farmers experimented with sugar-preserving and sun-drying methods, gradually developing a unique craft. By the Republic of China era (1912-1949), local workshops began selling preserved fruits and jams under the name 'Mitao Pai', gaining popularity among neighbors for their carefully selected ingredients and authentic taste. After the founding of the People's Republic of China, the brand underwent public-private partnership and collectivized production, preserving its techniques. Following the reform and opening-up, Mitao Pai resumed production, though its ownership has changed several times. The brand embodies the traditional wisdom of Jiangnan fruit processing and serves as a microcosm of local food culture, closely intertwined with Jiangsu's peach-growing history and reflecting the agrarian society's appreciation and transformation of nature's bounty.
“[待核]”
Signature Products
Made from ripe juicy peaches, peeled, sugar-preserved, and dried. Golden in color, soft and chewy with a sweet-tangy taste. (20-50 RMB/250g)
Slow-cooked from fresh peaches, retaining fruit pulp chunks. Ideal for spreading on bread or as a condiment. Rich in peach aroma. (15-35 RMB/300g)
Traditional syrup process with whole peach slices. Clear, sweet, and refreshing. A staple for home desserts. (10-25 RMB/500g)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Mitao Pai's production techniques follow ancient methods, emphasizing fruit selection and heat control. The sugar-preserving process avoids artificial colors and preservatives, showcasing the natural characteristics of Jiangnan fruit processing. Its craft is interdependent with the local peach cultivation culture, serving as living material for studying Jiangsu's dietary folklore.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Mitao Pai founded?
Mitao Pai was founded in null, originating in Jiangsu, Jiangsu, primarily in the Food & Beverage field.
What is the signature product of Mitao Pai?
Its signature product is Preserved Peach. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: