Qiao
Time-Honored BrandQiao · Sichuan · Founded
Qiao is a traditional Sichuan food brand named after bridges, symbolizing connection and cultural exchange. Rooted in local culinary heritage, it offers time-honored delicacies like beef jerky, dried tofu, and chili sauce, crafted with authentic Sichuan flavors.
Brand Story
Qiao, a traditional Sichuan food brand, takes its name from bridges, which historically linked towns and villages in the region. While the exact founding year remains unverified, local records suggest its origins trace back to the mid-to-late Qing Dynasty (around 1800 AD), when commerce flourished and bridges became vital arteries of trade. The brand began by crafting traditional foods, blending unique Sichuan seasoning techniques to develop a distinctive style. Although details of the founder are yet to be confirmed, it is said that early artisans skillfully used local ingredients and folk recipes to create flavorful delicacies beloved by the people. Culturally, Qiao represents not only physical connections but also the transmission and exchange of culinary traditions, embodying Sichuan's dedication to gastronomy and wisdom.
Signature Products
Premium beef seasoned with Sichuan spices, offering a numbing, spicy, and savory taste with a satisfying chew. (30-80 RMB)
Made with traditional techniques, rich in soy aroma and savory brine flavor, perfect as a side dish. (10-30 RMB)
Crafted from quality chilies and slow-cooked using ancient methods, moderately spicy and aromatic, ideal for rice or noodles. (15-40 RMB)
Stores & Addresses
Located in: Sichuan（四川）
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Cultural Note
Qiao's craftsmanship preserves traditional Sichuan food processing methods, emphasizing ingredient selection and flavor balance, reflecting the essence of Sichuan cuisine: 'one dish, one style; a hundred dishes, a hundred flavors.' Some production steps, such as pressing dried tofu and roasting beef jerky, are still done by hand, making these techniques integral to local food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Qiao founded?
Qiao was founded in null, originating in Sichuan, Sichuan, primarily in the Food & Beverage field.
What is the signature product of Qiao?
Its signature product is Qiao Beef Jerky. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: