Qingmeiju
Time-Honored BrandQingmeiju · Shandong · Founded 1862
Qingmeiju, a time-honored brand from Shandong, is renowned for its halal braised beef and chicken. Founded in 1862, it carries forward a century-old culinary heritage with meticulous craftsmanship and rich, savory flavors.
Brand Story
Founded during the Tongzhi era of the Qing Dynasty (1862-1874) by a Hui merchant named Ma in Jinan, Shandong, Qingmeiju has been a purveyor of halal delicacies for generations. The Ma family, well-versed in the art of cooking beef and mutton, established the brand with a name that signifies purity ('Qing') and noble aspirations ('Mei'), reflecting their commitment to integrity. Their signature braised beef uses premium Luxi yellow cattle, simmered slowly in a master stock infused with dozens of spices, resulting in tender, flavorful meat. As Jinan prospered with trade, Qingmeiju's products became a favorite among the elite. During the Republican era, the third-generation heir refined the techniques and introduced modern hygiene standards, further enhancing the brand's reputation. Through wars and changes, Qingmeiju has preserved its traditional skills, becoming a vital symbol of Jinan's culinary culture and a testament to the wisdom of the Hui community and the flavors of the Qilu region.
“A Century of Qingmei, A Legacy of Savory Aromas”
Signature Products
Made from Luxi yellow cattle shank, braised in aged stock. Firm texture, rich savory aroma. (Approx. 80-120 RMB/jin)
Free-range chicken, marinated and braised. Smooth skin, tender meat, lingering aftertaste. (Approx. 50-70 RMB/piece)
Air-dried for a chewy texture, infused with five-spice flavor. Convenient to carry. (Approx. 60-90 RMB/jin)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Qingmeiju's braising technique, passed down for over a century, emphasizes 'select ingredients, precise seasoning, sufficient heat, and rich aged stock.' The master stock has been maintained for generations, with fresh ingredients added daily, creating a unique flavor. This craft blends Hui halal culinary traditions with Lu cuisine's braising methods, showcasing cultural fusion and artisanal dedication.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Qingmeiju founded?
Qingmeiju was founded in 1862, originating in Shandong, Shandong, primarily in the Food & Beverage field.
What is the signature product of Qingmeiju?
Its signature product is Braised Beef. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: