Qunhuan
Time-Honored BrandQunhuan · Zhejiang · Founded 1800
Qunhuan, a time-honored food brand from Zhejiang, is renowned for its traditional pastry craftsmanship. With a history dating back to the early 19th century, it embodies the essence of Jiangnan culinary culture, offering delicacies like osmanthus cake and mung bean cake, blending ancient techniques with modern quality.
Brand Story
Originating in Zhejiang, Qunhuan's history can be traced back to the mid-Qing Dynasty (circa 1800 AD), when the pastry industry flourished in the region, with numerous artisan workshops. Legend has it that Qunhuan began as a small workshop founded by a local pastry master, specializing in seasonal treats. Its unique flavors and quality ingredients soon earned a good reputation. By the late Qing (around 1900), Qunhuan had become a well-known local brand, with products sold to nearby towns. During the Republic era (1912-1949), Qunhuan introduced modern management while preserving traditional techniques, expanding production. After the founding of New China, Qunhuan underwent public-private partnership, becoming a local state-owned enterprise, continuing its classic pastry-making heritage. Today, Qunhuan still adheres to ancient methods, integrates modern technology, and is committed to promoting Zhejiang's traditional pastry culture.
Signature Products
Made with fresh osmanthus flowers and glutinous rice flour, soft and chewy with a delicate fragrance, a seasonal treat for autumn. (10-20 CNY/box)
Crispy exterior with a savory filling, using a traditional pepper-salt recipe, leaving a lasting aftertaste. (8-15 CNY/bag)
Made from premium mung beans, peeled and ground, smooth and refreshing, perfect for summer. (12-25 CNY/box)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Qunhuan's pastry-making techniques integrate the dietary culture of the Jiangnan water towns, emphasizing ingredient selection and heat control, insisting on hand-shaping and traditional baking. The craft is passed down through master-apprentice mentorship, highlighting 'heart-to-heart teaching' to ensure authentic flavors. Qunhuan also participates in local folk activities, such as making mooncakes for Mid-Autumn Festival and zongzi for Dragon Boat Festival, becoming part of festive culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Qunhuan founded?
Qunhuan was founded in 1800, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Qunhuan?
Its signature product is Osmanthus Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: