Rende
Time-Honored BrandRende · Shandong · Founded
Rende, a tea brand from Shandong, China, carries forward the tea culture of the Qilu region. With a history rooted in local records, it embodies Confucian values of benevolence and virtue, offering authentic green teas and jasmine tea that reflect the unique northern Chinese tea character.
Brand Story
Rende, a tea brand originating from Shandong, traces its roots to the ancient tea-drinking traditions of the region, which date back to the Tang Dynasty. By the Ming and Qing dynasties, tea houses flourished in cities like Jinan and Qingdao. The name 'Rende' is derived from Confucian ideals of 'ren' (benevolence) and 'de' (virtue), reflecting the profound cultural heritage of the Qilu land. Although the founder's identity is not officially recorded, it is said that the family devoted themselves to tea for generations, building a reputation on integrity and quality. Rende tea house initially offered local green teas and famous teas from across the country, emphasizing craftsmanship and earning the trust of local customers. Through wars and changing times, the brand has endured, preserving traditional tea-making techniques and promoting Qilu tea culture. Today, Rende stands as a representative of Shandong tea, dedicated to upholding the spirit of China's time-honored brands and sharing the unique flavor of Shandong tea with the world.
Signature Products
Produced in Rizhao, Shandong, this tea features a bright yellow-green infusion, a rich chestnut aroma, and a sweet, lingering aftertaste. (100-300 RMB/jin)
From Laoshan, Qingdao, this tea offers a distinct pea-like aroma, a fresh and brisk taste, and good endurance for multiple infusions. (150-400 RMB/jin)
Made with Shandong green tea as the base and scented with fresh jasmine flowers, this tea has a lively fragrance and a mellow, smooth flavor. (80-200 RMB/jin)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Rende's tea culture integrates Confucian philosophy from the Qilu region, emphasizing benevolence and virtue in business. The tea-making process follows traditional steps such as pan-firing, rolling, and drying, with careful attention to heat and hand feel. Shandong's tea-growing areas, located at 36 degrees north latitude, experience significant temperature differences between day and night, enriching the tea leaves and creating a distinctive northern tea flavor. Rende embodies this regional character and promotes Shandong tea culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Rende founded?
Rende was founded in null, originating in Shandong, Shandong, primarily in the Tea field.
What is the signature product of Rende?
Its signature product is Rende Rizhao Green Tea. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: