Rongbaozhai
Time-Honored BrandRongbaozhai · Beijing · Founded 1672
Rongbaozhai, a century-old hall of Chinese painting and calligraphy, preserves traditional art through its masterpiece woodblock printing technique. As a guardian of cultural treasures, it has been a vital platform for artistic exchange and innovation since 1672.
Brand Story
Rongbaozhai, located in Beijing, traces its origins to 'Songzhu Zhai', founded in the 11th year of Emperor Kangxi's reign (1672). In 1894, it was renamed Rongbaozhai. The founder, the Zhang family, initially dealt in the 'Four Treasures of the Study'. After a change of management under Zhuang Huchen, it evolved into a hub for painting, calligraphy, seal carving, and woodblock printing. Rongbaozhai is renowned for its woodblock watercolor printing, a technique derived from ancient block printing, refined over generations to faithfully reproduce masterpieces, earning the praise 'second only to the original'. Its reproductions, such as 'The Night Revels of Han Xizai', are national treasures. Having witnessed the rise and fall of modern Chinese painting and calligraphy, Rongbaozhai has been associated with masters like Qi Baishi and Zhang Daqian, serving as an important platform for cultural heritage and innovation.
“Rongbaozhai: Making friends through art, honoring reputation as treasure.”
Signature Products
Reproductions of famous paintings and calligraphy using the woodblock watercolor technique, capturing both form and spirit with high artistic value. (Prices range from hundreds to hundreds of thousands RMB)
Selected Hu brushes, Hui ink sticks, Xuan paper, and Duan inkstones of superior quality, favored by calligraphy and painting enthusiasts. (Prices range from tens to tens of thousands RMB)
Authentic works by modern and contemporary masters, ideal for collectors and connoisseurs. (Prices range from thousands to millions RMB)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Rongbaozhai's woodblock watercolor printing technique, originating from the 'douban' and 'gonghua' methods of the late Ming and early Qing dynasties, involves four processes: tracing, carving, printing, and mounting. It can exquisitely reproduce the spirit and charm of original works. In 2006, it was listed in the first batch of China's National Intangible Cultural Heritage, a living fossil of traditional printing.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Rongbaozhai founded?
Rongbaozhai was founded in 1672, originating in Beijing, Beijing, primarily in the Jewelry field.
What is the signature product of Rongbaozhai?
Its signature product is Woodblock Watercolor Prints. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: