Shacheng
Time-Honored BrandShacheng · Hebei · Founded
A time-honored brand from Hebei, Shacheng has been perfecting traditional brewing techniques for over a century, embodying the bold and refined flavors of Yan-Zhao cuisine.
Brand Story
Shacheng, located in Huailai, Hebei, was historically known as Shachengbao, a fortified town established during the Ming Dynasty for border defense. Blessed with fertile land and abundant sorghum and wheat, the region naturally lent itself to winemaking. According to the Huailai County Gazetteer, during the Kangxi reign (1662-1722), several distilleries operated within Shachengbao, producing the renowned 'Shacheng Shaojiu' (burnt wine). By the Guangxu era (1875-1908), the Wang family, local master brewers, refined the process using the 'Lao Wu Zeng' method, yielding a clear, mellow liquor that was sold far and wide in Beijing and Tianjin. During the Republic period, over a dozen distilleries flourished, creating a landscape dotted with wine banners. After the founding of New China, the Shacheng Distillery was established through public-private partnership, preserving ancient methods and developing the iconic 'Shacheng Laojiao' series. The brand carries the historical memory of frontier farming and trade, blending northern ruggedness with finesse, making it a vital symbol of Hebei's culinary culture.
Signature Products
Crafted from sorghum and wheat, fermented in aged pits, this liquor is full-bodied with a rich cellar aroma. (50-200 RMB)
Distilled using traditional methods, this classic local spirit is strong yet smooth, with a clean, sweet finish. (30-100 RMB)
Made from millet, this amber-colored wine is sweet and mellow, offering health benefits. (40-150 RMB)
Stores & Addresses
Located in: Hebei（河北）
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Cultural Note
Shacheng's brewing techniques follow ancient traditions, emphasizing low-temperature fermentation and slow maturation, with century-old pit mud nurturing unique microbial communities. The process highlights 'watching the bubbles to select the wine and grading for storage,' showcasing the mastery of northern distilled spirits. Shacheng's wine culture merges frontier boldness with agricultural wisdom, serving as a centerpiece for local festivals and hospitality.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Shacheng founded?
Shacheng was founded in null, originating in Hebei, Hebei, primarily in the Food & Beverage field.
What is the signature product of Shacheng?
Its signature product is Shacheng Laojiao. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: