Shanzhengfang
Time-Honored BrandShanzhengfang · Zhejiang · Founded
Shanzhengfang, a traditional food brand from Zhejiang, carries forward the culinary culture of Jiangnan through its mastery of steaming. With a history that may trace back to the Ming Dynasty, it is renowned for selecting fine ingredients and precise heat control, preserving the natural flavors of food. Its products, such as osmanthus cakes and eight-treasure rice, are beloved local classics.
Brand Story
Shanzhengfang, originating from Zhejiang, derives its name from the philosophy of 'virtuous steaming, fragrance lingering in the neighborhood.' Although its founding year lacks official verification, local chronicles and oral accounts suggest its steaming techniques date back to the Ming Dynasty (1368-1644), when steaming was already used to make pastries in the region. During the Qing Dynasty (1644-1912), Shanzhengfang's craft spread among the people, celebrated for meticulous ingredient selection and exceptional heat control. In modern times, the brand has upheld ancient methods while integrating Jiangnan flavors, becoming a representative of local food culture. Its cultural significance lies in preserving the Jiangnan philosophy of 'steaming,' which emphasizes natural taste and health. Though no specific founders are recorded, generations of artisans have passed down this skill through oral tradition and hands-on practice. Shanzhengfang's story is a microcosm of daily life in Zhejiang and a living heritage of the 'steaming' art in Chinese cuisine. [To be verified]
“Steam with virtue, pass down the craft.”
Signature Products
Made with glutinous rice flour and osmanthus, steamed to a soft and chewy texture, a classic Jiangnan snack. (15-30 RMB/box)
Glutinous rice steamed with preserved fruits, red bean paste, and other treasures, sweet and sticky, perfect for festivals. (25-50 RMB/bowl)
Chicken wrapped in lotus leaves and steamed, infused with a fragrant aroma, tender and juicy, a traditional steamed dish. (40-80 RMB/piece)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
At the heart of Shanzhengfang's craft is steaming, which demands precise heat and timing to preserve the ingredients' original flavors. The process emphasizes handwork and patience, reflecting the Jiangnan culinary philosophy of 'lightness and authenticity.' Steaming is not merely a cooking method but a way of life, embodying Zhejiang's reverence for food and nature.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Shanzhengfang founded?
Shanzhengfang was founded in null, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Shanzhengfang?
Its signature product is Shanzheng Osmanthus Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: