Shao Yongfeng Chengzheng
Time-Honored BrandShao Yongfeng Chengzheng · Zhejiang · Founded
A time-honored Zhejiang pastry brand, Shao Yongfeng Chengzheng crafts traditional snacks like crispy cakes using time-tested techniques, embodying the delicate flavors of Jiangnan.
Brand Story
Shao Yongfeng Chengzheng originated in Zhejiang, with its exact founding year yet to be officially verified. According to local lore, the Shao family started the brand by making crispy cakes, which gradually grew into a renowned pastry shop in the region. Their craft blends traditional Jiangnan pastry techniques, emphasizing careful ingredient selection and precise baking to achieve a signature crisp and sweet taste. The name 'Chengzheng' reflects the brand's commitment to integrity and quality, upholding the business ethics of time-honored brands. Through wars and market changes, Shao Yongfeng Chengzheng has persisted in handmade production, becoming a representative of local food culture. Their pastries are not only daily tea snacks but also part of festive rituals, carrying the folk memories of Zhejiang. Despite limited historical records, the brand's legacy spans over a century in local reputation, showcasing the unique value of Chinese time-honored brands in regional economy and culture.
“[待核]”
Signature Products
Crispy exterior with sweet filling, made using traditional baking techniques. (20-50 RMB/box)
Made with glutinous rice flour and osmanthus flowers, soft and chewy with a delicate floral aroma. (15-30 RMB/box)
Thin, crispy, and fragrant with rich sesame flavor, perfect as a tea snack. (10-25 RMB/bag)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Shao Yongfeng Chengzheng's pastry-making follows Jiangnan traditions, emphasizing hand-kneaded dough and precise heat control, preserving ancient baking methods. Their products are closely tied to local festivals and weddings, serving as an important carrier of Zhejiang's culinary culture. The brand insists on natural ingredients and no preservatives, reflecting a deep respect for traditional craftsmanship.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Shao Yongfeng Chengzheng founded?
Shao Yongfeng Chengzheng was founded in null, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Shao Yongfeng Chengzheng?
Its signature product is Shao Yongfeng Crispy Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: