Sha Ying
Time-Honored BrandSha Ying · Henan · Founded
Sha Ying is a Henan-based food brand that captures the essence of local flavors and the culinary heritage of the Central Plains. Rooted in the fertile lands where the Sha and Ying rivers converge, the brand carries forward traditional techniques and a deep connection to the region's agricultural and everyday life.
Brand Story
Sha Ying, a food brand from Henan Province, takes its name from the Sha River and the Ying River, whose confluence has nurtured abundant produce and culinary traditions. Although the exact founding year remains unverified, the brand is deeply rooted in the Central Plains, intertwined with local farming civilization and market life. Historical records from the Ming and Qing dynasties (1368-1912) mention workshops along the Sha-Ying river basin specializing in grain processing and pastry making, with skills passed down through generations, gradually forming distinctive flavors. Sha Ying carries on this legacy, crafting foods such as pastries and noodles using traditional methods, beloved by locals. The brand name symbolizes the richness and simplicity nurtured by the rivers, reflecting Henan people's deep affection for the land and their pursuit of authentic tastes. In modern times, Sha Ying products have entered the market, becoming representatives of local specialties. Their craftsmanship and cultural significance offer a glimpse into the culinary culture of the Central Plains.
“[待核]”
Signature Products
Traditional handmade pastries, crisp and soft, sweet but not cloying, carrying local memories. (20-60 RMB/box)
Noodles made from local wheat, chewy and smooth, served with a secret sauce for a distinctive flavor. (10-30 RMB/serving)
Pickles prepared using ancient methods, crisp and refreshing, with a balanced salty-sweet taste, perfect as a side dish. (15-40 RMB/bottle)
Stores & Addresses
Located in: Henan（河南）
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Cultural Note
Sha Ying's food-making techniques originate from folk traditions, emphasizing the natural flavors of ingredients. Traditional manual methods, such as stone-grinding and earthen-oven baking, preserve the authentic taste of the produce. The products are closely tied to local festivals, weddings, and other folk customs, making them an integral part of Central Plains culinary culture. By insisting on local ingredients and time-honored recipes, Sha Ying demonstrates respect for and commitment to regional heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Sha Ying founded?
Sha Ying was founded in null, originating in Henan, Henan, primarily in the Food & Beverage field.
What is the signature product of Sha Ying?
Its signature product is Sha Ying Pastries. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: