Shuangyu
Time-Honored BrandShuangyu · Jiangsu · Founded
Shuangyu, a time-honored food brand from Jiangsu, is renowned for its traditional dried meat (roupu), crafted with premium pork and secret sauces through meticulous processes. With a history dating back to the Qing Dynasty, Shuangyu embodies the essence of Jiangnan culinary heritage, offering delicacies that are both flavorful and culturally significant.
Brand Story
Shuangyu's roots trace back to Jiangsu, with a history that can be traced to the Qing Dynasty, though the exact founding year remains unverified. The brand began with the production of dried meat (roupu), selecting premium pork hind legs, marinating them with a secret sauce, and then undergoing slicing, curing, and roasting. The resulting product, with its glossy red hue and sweet-savory taste, quickly won local acclaim. During the Republic of China era, Shuangyu dried meat had become a renowned specialty of Jiangsu, even reaching markets in Shanghai. After the founding of the People's Republic of China, the Shuangyu Food Factory was established, preserving traditional techniques and gradually expanding production. The name 'Shuangyu' (double fish) draws from the auspicious Chinese motif symbolizing abundance and prosperity, reflecting the cultural aspiration for a better life. As a time-honored brand of Jiangsu, Shuangyu has witnessed the development of the Jiangnan food industry, and its traditional craftsmanship has been listed as an intangible cultural heritage, making it a vital carrier of local culture.
Signature Products
Selected pork hind leg, sliced, marinated, and roasted to a glossy red, firm texture with a balanced sweet-savory taste. (50-100 RMB/250g)
Stir-fried from fresh pork, featuring fine, long strands that melt in the mouth, perfect as a side dish or snack. (30-60 RMB/200g)
Made with a traditional recipe, featuring a balance of lean and fat, rich wine aroma, and distinctive flavor. (40-80 RMB/500g)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Shuangyu's production techniques adhere to Jiangnan traditions, emphasizing ingredient selection and precise heat control. The dried meat undergoes over a dozen processes, with the roasting stage being particularly crucial, using charcoal slow-roasting to achieve a tender, flaky texture. The brand name, derived from the auspicious double-fish motif, exemplifies the fusion of cuisine and culture. Its craftsmanship has been recognized as a municipal-level intangible cultural heritage, representing an important facet of Jiangsu's culinary culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Shuangyu founded?
Shuangyu was founded in null, originating in Jiangsu, Jiangsu, primarily in the Food & Beverage field.
What is the signature product of Shuangyu?
Its signature product is Shuangyu Dried Meat (Roupu). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: