Long Chaoshao Head Store, Chengdu Catering Company
Time-Honored BrandLong Chaoshao Head Store, Chengdu Catering Company · Sichuan · Founded 1940
A renowned Chengdu snack brand since 1940, famous for its Long Chaoshao (wonton) with thin wrappers, tender fillings, and savory broth, embodying the essence of Sichuan cuisine.
Brand Story
The Long Chaoshao Head Store, located in Chengdu, Sichuan, traces its origins to the 1940s during the Republic of China era. At that time, Chengdu's catering industry was thriving. Founder Zhang Guangwu and his partners opened a small shop near the commercial area, specializing in chaoshao (wonton). As the shop was close to the 'Nonghua Tea House', they adopted the homophone 'Long' (dragon) from 'Nong' to symbolize auspiciousness, thus naming it 'Long Chaoshao'. From the outset, the shop emphasized quality ingredients and craftsmanship, using pork leg meat, eggs, and specially made wrappers, with a broth slow-cooked from chicken, duck, and pork bones, creating a unique flavor of thin wrappers, tender filling, and savory soup. Long Chaoshao quickly gained a stellar reputation and became a standout among Chengdu snacks. Culturally, it is not just a food but a microcosm of Chengdu's leisurely dining culture, reflecting the Sichuan people's philosophy of pursuing authentic flavors and practicality. Over decades, the Long Chaoshao Head Store has become a symbol of Chengdu snacks, with its craftsmanship passed down through generations, preserving traditional tastes while adapting to modern needs, continuing to serve diners from all over.
“Thin wrappers, tender filling, and savory broth”
Signature Products
Wrappers as thin as paper, delicate filling, and clear, savory broth. A classic of the store. (15-25 RMB per bowl)
Seasoned with secret chili oil, offering a spicy yet slightly sweet flavor with rich layers. (15-25 RMB per bowl)
Chewy noodles topped with crispy minced pork, spicy and numbing with a robust Sichuan flavor. (10-20 RMB per bowl)
Thin-skinned dumplings generously filled, dressed with soy sauce and chili oil, balancing sweet and spicy. (12-22 RMB per serving)
Stores & Addresses
Located in: Sichuan（四川）
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Cultural Note
The craft of Long Chaoshao emphasizes 'thin wrappers, tender filling, and savory broth'. The wrappers are hand-rolled, the filling is made from selected pork leg meat, and the broth is simmered with chicken, duck, and pork bones. Its seasoning balances savory and slightly spicy, reflecting the diverse flavors of Sichuan cuisine. As a representative Chengdu snack, Long Chaoshao embodies the city's street food culture, witnessing the evolution of Chengdu's catering industry. Its business philosophy and production techniques hold ethnographic value.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Long Chaoshao Head Store, Chengdu Catering Company founded?
Long Chaoshao Head Store, Chengdu Catering Company was founded in 1940, originating in Sichuan, Sichuan, primarily in the Dining field.
What is the signature product of Long Chaoshao Head Store, Chengdu Catering Company?
Its signature product is Long Chaoshao (Original Broth). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: