Suji
Time-Honored BrandSuji · Sichuan · Founded
Suji, originating from Leshan, Sichuan, is renowned for its traditional rice puff candy and other pastries. With a century-old heritage and local flavors, it embodies the essence of Sichuan cuisine.
Brand Story
The Suji brand originates from Suji Town in Leshan, Sichuan, with a history dating back to the Qing Dynasty (around the 18th century). According to local chronicles, Suji Town was a bustling hub due to its convenient water and land transportation, fostering a thriving food culture. Local artisans used high-quality glutinous rice, brown sugar, and other ingredients, combined with traditional handcrafting techniques, to create distinctive rice puff candy and peanut brittle, which were beloved by the people. By the late Qing and early Republic period (around 1900), Suji pastries had gained significant popularity and became a favored gift in southern Sichuan. The brand name, derived from the place name, symbolizes 'Su' (revival, vitality) and 'Ji' (examination, inheritance), reflecting respect for and continuation of traditional craftsmanship. Although the exact founding year is unclear, the art of making Suji pastries has been passed down through generations, integrating the essence of southern Sichuan's culinary culture and becoming an important symbol of local food heritage.
Signature Products
Made from glutinous rice and brown sugar, it is crispy, sweet, and melts in the mouth. It is Suji's most iconic traditional pastry. (15-30 RMB per bag)
Crafted with selected peanuts and maltose, it has distinct layers, a crispy texture, and a sweet but not cloying taste. (20-40 RMB per box)
Made with black sesame and glutinous rice flour, it is fine, soft, and rich in sesame aroma, perfect for tea. (18-35 RMB per box)
Stores & Addresses
Located in: Sichuan（四川）
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Cultural Note
The craft of making Suji pastries follows ancient methods, involving over ten steps such as ingredient selection, stir-frying, sugar boiling, and molding, all requiring experience to control heat and sugar temperature. The technique emphasizes 'one stir, two boils, three presses' to ensure a crispy texture. This craft embodies the wisdom of southern Sichuan folk food processing and is closely tied to local festivals and wedding customs, representing a living culinary heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Suji founded?
Suji was founded in null, originating in Sichuan, Sichuan, primarily in the Food & Beverage field.
What is the signature product of Suji?
Its signature product is Suji Rice Puff Candy. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: