Suzhou Daoxiangcun Food Co., Ltd.
Time-Honored BrandSuzhou Daoxiangcun Food Co., Ltd. · Jiangsu · Founded 1773
Suzhou Daoxiangcun, a representative of Suzhou-style pastries, has been perfecting its craft for over two centuries. Founded in 1773, it blends traditional techniques with Jiangnan flavors, offering exquisite mooncakes and pastries that embody cultural depth and culinary artistry.
Brand Story
Suzhou Daoxiangcun was founded in 1773 during the Qianlong era of the Qing Dynasty by the Shen family of Suzhou. The name 'Daoxiangcun' (Rice Fragrance Village) was inspired by the classic novel 'Dream of the Red Chamber', evoking pastoral poetry. Renowned for its Suzhou-style mooncakes and pastries, the brand became a celebrated tea house in the late Qing and early Republic periods. After undergoing public-private partnership, it is now Suzhou Daoxiangcun Food Co., Ltd. Its traditional craftsmanship has been listed as intangible cultural heritage, and it is recognized as a time-honored Chinese brand.
Signature Products
Flaky multi-layered pastry with rich fillings, balanced sweet and savory, made using traditional methods. (20-50 RMB/box)
Assorted Suzhou-style pastries, including sesame cakes and cloud slices, elegantly packaged, ideal for gifting. (50-200 RMB/box)
Soft and fluffy cakes fermented with rice wine, carrying a subtle aroma, a Suzhou specialty snack. (10-30 RMB/bag)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Suzhou Daoxiangcun adheres to traditional handcrafted techniques, such as flaky pastry making and filling preparation, integrating Jiangnan culinary culture. This reflects the refined and delicate nature of Suzhou-style pastries. The orderly transmission of these skills holds significant value for studying Jiangnan folk customs and food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Suzhou Daoxiangcun Food Co., Ltd. founded?
Suzhou Daoxiangcun Food Co., Ltd. was founded in 1773, originating in Jiangsu, Jiangsu, primarily in the Food & Beverage field.
What is the signature product of Suzhou Daoxiangcun Food Co., Ltd.?
Its signature product is Suzhou-style Mooncakes. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: