Tianbao Longfeng
Time-Honored BrandTianbao Longfeng · Shanghai · Founded
A renowned Shanghai jewelry brand, Tianbao Longfeng inherits traditional Chinese gold and silver craftsmanship with a distinctive Shanghai flair. Its name symbolizes 'heavenly treasures and auspicious dragons and phoenixes,' reflecting a legacy of fine artistry and cultural elegance.
Brand Story
Tianbao Longfeng, originating in Shanghai, carries a name that means 'heavenly treasures and auspicious dragons and phoenixes,' embodying traditional Chinese auspicious culture. While the exact founding year awaits official confirmation, its early history can be traced back to the early 20th century when Shanghai, as the financial hub of the Far East, boasted numerous jewelry workshops. Tianbao Longfeng distinguished itself through exquisite gold and silver craftsmanship and a Shanghai-style aesthetic. Its artisans skillfully blended traditional engraving and inlay techniques with Western Art Deco design elements, creating jewelry that harmonized Eastern charm with contemporary flair, winning favor among Shanghai's elite and citizens alike. Adhering to the business motto of 'genuine materials, meticulous workmanship,' each piece undergoes rigorous material selection and hand-finishing, reflecting the artisans' relentless pursuit of quality. Through changing times, Tianbao Longfeng has remained rooted in Shanghai, its name and craft traditions becoming part of the city's collective memory, witnessing the rise, fall, and revival of China's modern jewelry industry—a vivid microcosm of Shanghai-style culture in the realm of jewelry.
“[待核]”
Signature Products
A pure gold bangle engraved with dragon and phoenix motifs, symbolizing good fortune and crafted with exquisite skill. Priced approximately ¥8,000-¥50,000 based on daily gold rates.
A unique ring blending Chinese and Western inlay techniques, combining diamonds with jadeite or colored gemstones. Priced approximately ¥15,000-¥120,000.
A pendant crafted using traditional ancient gold techniques, featuring a matte finish and elegant design, suitable for daily wear. Priced approximately ¥3,000-¥20,000.
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Tianbao Longfeng's gold and silver craftsmanship inherits the traditions of Jiangnan silversmithing, emphasizing hand engraving, filigree, and inlay techniques, while incorporating the inclusive spirit of Shanghai-style culture. Its designs often feature traditional motifs such as dragons, phoenixes, flowers, and birds, blended with modern aesthetics, exemplifying the fusion of Chinese auspicious culture and Shanghai urban fashion. The brand upholds the craftsmanship spirit of 'exquisite workmanship, authentic materials,' and stands as a representative of Shanghai-style jewelry artistry.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Tianbao Longfeng founded?
Tianbao Longfeng was founded in null, originating in Shanghai, Shanghai, primarily in the Jewelry field.
What is the signature product of Tianbao Longfeng?
Its signature product is Dragon-Phoenix Gold Bangle. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: