Tianmu Chun
Time-Honored BrandTianmu Chun · Zhejiang · Founded
A traditional food brand from Zhejiang, Tianmu Chun celebrates local flavors and heritage. Rooted in the cultural legacy of Mount Tianmu, it offers tea and liquor crafted with time-honored techniques, embodying the essence of Jiangnan cuisine.
Brand Story
Tianmu Chun, named after Mount Tianmu in Zhejiang, traces its cultural roots to the Tang Dynasty (618-907 AD), when the poet Li Bai immortalized the mountain in verse. Local chronicles note a long-standing tradition of brewing and food-making in the region, though the exact founding date and founder of the brand remain unverified. The brand draws on local ingredients and traditional craftsmanship, reflecting the refined and natural character of Jiangnan cuisine. Its name symbolizes the harmony of nature and culture, and a commitment to preserving authentic flavors. Due to limited historical records, the brand's full lineage awaits further research.
Signature Products
Made from tea leaves grown around Mount Tianmu, crafted with traditional methods, offering a fresh and elegant flavor. (100-500 RMB)
Brewed from local grains, this liquor is full-bodied with a lingering aftertaste. (200-800 RMB)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Tianmu Chun is inspired by the cultural heritage of Mount Tianmu, carrying forward Zhejiang's traditional food techniques. It emphasizes the natural taste of ingredients and handmade production, showcasing the delicacy and simplicity of Jiangnan cuisine.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Tianmu Chun founded?
Tianmu Chun was founded in null, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Tianmu Chun?
Its signature product is Tianmu Chun Tea. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: