Tianshengyuan
Time-Honored BrandTianshengyuan · Gansu · Founded
A time-honored food brand from Gansu, renowned for traditional Chinese pastries that carry local memories. With roots tracing back to the Qing Dynasty, Tianshengyuan has been delighting locals with exquisite cakes and pastries, embodying the culinary heritage of the region.
Brand Story
Tianshengyuan is a well-known food brand in Gansu, with a history dating back to the Qing Dynasty. Historical records indicate that during the Guangxu reign (c. 1875-1908), there were already pastry workshops in Lanzhou, which gradually evolved into the Tianshengyuan brand. The brand specializes in traditional Chinese pastries such as Crystal Cakes and flaky pastries, known for their carefully selected ingredients and exquisite craftsmanship. Tianshengyuan has witnessed the inheritance of Gansu's food culture, and its pastries are not only gifts for festivals but also cultural symbols of the region. Although the exact founding year has not been officially verified, the brand has endured through word-of-mouth, reflecting the resilience of a time-honored enterprise.
“[待核]”
Signature Products
Thin crust with generous filling, translucent and glossy, sweet but not cloying, a must-have for traditional festivals. (20-40 RMB/box)
Crispy layers with a variety of fillings, including classic red bean paste and jujube paste. (15-30 RMB/jin)
Traditional mooncakes launched during the Mid-Autumn Festival, with authentic flavors and rustic packaging. (50-150 RMB/box)
Stores & Addresses
Located in: Gansu（甘肃）
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Cultural Note
Tianshengyuan adheres to traditional handcrafting techniques, using high-quality flour and vegetable oil, with a focus on heat control and filling ratios. The pastry-making skills have been passed down through generations, preserving recipes and methods from the Qing Dynasty, showcasing the unique flavors of northwestern Chinese pastries. The brand emphasizes the natural taste of ingredients, avoiding excessive preservatives, in line with modern health concepts.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Tianshengyuan founded?
Tianshengyuan was founded in null, originating in Gansu, Gansu, primarily in the Food & Beverage field.
What is the signature product of Tianshengyuan?
Its signature product is Crystal Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: