Tianxiang Hao
Time-Honored BrandTianxiang Hao · Jiangxi · Founded
Tianxiang Hao, a century-old tea house from Jiangxi, is renowned for its artisanal tea-making and dedication to preserving the region's rich tea culture. With a heritage dating back to the Qing Dynasty, it blends traditional craftsmanship with modern standards to offer teas of exceptional quality and flavor.
Brand Story
Tianxiang Hao traces its origins to Jiangxi Province, where it is believed to have been founded around 1800 during the mid-Qing Dynasty, according to local records and folklore. At that time, the tea trade flourished in the Jiangxi region. The founder, whose name awaits verification, started as a tea merchant and later established a tea house in Nanchang, naming it 'Tianxiang' to signify 'heavenly blessings and enduring tea fragrance.' Initially specializing in local green teas, the tea house later expanded to include renowned teas from Fujian and Zhejiang, perfecting blending and roasting techniques. By the late Qing and early Republic era, the third-generation successor expanded to Shanghai and Hankou, spreading Jiangxi teas along the Yangtze River. Despite hardships during the War of Resistance, the tea house upheld its craft. After 1949, it was integrated into a collective tea factory, preserving its techniques. Today, descendants have revived the family business, combining traditional methods with modern standards to continue the century-old legacy. Tianxiang Hao embodies the rise and fall of Jiangxi's tea industry and the spirit of Jiangxi merchants, who valued both commerce and Confucian learning, operating with integrity.
“Heavenly blessings, enduring tea fragrance.”
Signature Products
Hand-picked from the misty peaks of Lushan, this green tea offers a chestnut-like aroma and a fresh, brisk taste. (80-200 RMB/250g)
A premium Wuyuan green tea with tightly rolled leaves, a clear liquor, and a lingering sweet aftertaste. (60-150 RMB/250g)
A traditional Gongfu black tea from Xiushui, featuring golden tips and a mellow, sweet flavor. (100-300 RMB/250g)
Stores & Addresses
Located in: Jiangxi（江西）
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Cultural Note
Tianxiang Hao's tea-making techniques follow the Jiangxi tradition, emphasizing the timing of leaf picking and the mastery of roasting, with distinctive hand movements such as 'shaking, carrying, pressing, and flicking.' Its teas are prized for their color, aroma, flavor, and shape, reflecting the ecological philosophy that 'high mountains and mist produce fine tea.' The tea house has long adhered to the business principle of 'integrity first, quality and fair prices,' embodying the Confucian merchant spirit of balancing righteousness and profit.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Tianxiang Hao founded?
Tianxiang Hao was founded in null, originating in Jiangxi, Jiangxi, primarily in the Tea field.
What is the signature product of Tianxiang Hao?
Its signature product is Tianxiang Cloud Mist. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: