Tianyu
Time-Honored BrandTianyu · Shanghai · Founded
Tianyu is a Shanghai-based jewelry brand rooted in the city's rich heritage. With exquisite craftsmanship and a deep appreciation for Chinese culture, Tianyu creates pieces that blend traditional gold and silver techniques with modern aesthetics, symbolizing prosperity and good fortune.
Brand Story
Tianyu traces its origins to the flourishing jewelry trade in Shanghai after the city opened its port in 1843 (the 23rd year of the Daoguang reign). As a melting pot of Eastern and Western cultures, Shanghai witnessed a boom in the jewelry industry, and Tianyu emerged from this vibrant backdrop. Although the exact founding year remains unverified, the brand's evolution is closely intertwined with the rise and fall of Shanghai's jewelry sector. The name 'Tianyu' (literally 'Heavenly Fish') carries auspicious connotations, drawing on the Chinese homophone 'yu' for 'abundance' and 'surplus'. Tianyu is celebrated for its ingenious designs and masterful craftsmanship, embodying the essence of Shanghai-style (Hai Pai) culture. Each piece not only preserves traditional gold and silver techniques but also incorporates contemporary aesthetics, making it a beloved representative of Shanghai's jewelry artistry. For Tianyu, jewelry is more than an ornament—it is a vessel of the city's memory and Chinese aesthetics.
Signature Products
Crafted with Hetian jade and gold, this pendant symbolizes abundance and prosperity. Exquisite workmanship. (RMB 5,000-20,000)
Made from natural jadeite with a warm, lustrous color, exuding oriental elegance. (RMB 10,000-50,000)
Featuring high-quality diamonds and a minimalist, stylish design, perfect for weddings. (RMB 20,000-100,000)
Stores & Addresses
Located in: Shanghai（上海）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Tianyu upholds the legacy of Shanghai-style jewelry craftsmanship, blending Chinese and Western influences with meticulous hand-finishing. Its techniques include fine gold and silver work and jade inlay, reflecting the unique character of Shanghai's jewelry industry. The brand is committed to using premium materials and pursuing innovative designs to promote traditional Chinese aesthetics.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Tianyu founded?
Tianyu was founded in null, originating in Shanghai, Shanghai, primarily in the Jewelry field.
What is the signature product of Tianyu?
Its signature product is Tianyu Gold and Jade Pendant. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: