Tongjinchan
Time-Honored BrandTongjinchan · Shandong · Founded
Tongjinchan, a jewelry brand from Shandong, carries forward the auspicious culture of the golden toad (jinchan), a symbol of wealth and good fortune. With exquisite craftsmanship and profound cultural meaning, each piece is designed to attract prosperity and blessings.
Brand Story
Rooted in Shandong, Tongjinchan traces its origins to the Ming and Qing dynasties, when local goldsmiths revered the golden toad as a totem of wealth. In Chinese folklore, the golden toad is a symbol of fortune, and the saying 'Liu Hai plays with the golden toad, fishing for money step by step' reflects its auspicious meaning. Shandong, the cradle of Confucian culture, has a rich tradition of handicrafts. The founder of Tongjinchan (name to be verified), influenced by his family, opened the first gold shop in Jinan in the early 20th century (1900s, late Qing to early Republic period), specializing in golden toad jewelry. His works combined northern chasing techniques with southern filigree, creating vivid and meaningful pieces beloved by merchants and commoners alike. Through wars and changing times, the brand has adhered to handmade craftsmanship, blending the toad's 'spitting treasure' image with the Confucian ideal of harmony, giving each piece a cultural soul. Today, Tongjinchan stands as a symbol of Shandong's regional culture, and its products are not just ornaments but carriers of blessings and memories.
“The Golden Toad Brings Fortune, Auspiciousness and Good Luck”
Signature Products
Crafted in pure gold, this pendant features a round golden toad holding a coin in its mouth, symbolizing wealth and prosperity. (800-3000 RMB)
A red cord bracelet strung with a golden toad and agate beads, simple and stylish, perfect for daily wear, symbolizing continuous good luck. (500-1500 RMB)
A solid gold or gold-plated figurine with a gemstone-inlaid base, intricately crafted, ideal for homes or shops to ward off evil and attract wealth. (2000-8000 RMB)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Tongjinchan inherits Shandong's traditional gold and silver craftsmanship, including chasing, filigree, and inlay, with special emphasis on the toad's scale chasing and eye inlay. Its cultural essence blends folk beliefs in the God of Wealth with the Confucian principle of 'balancing righteousness and profit'. The golden toad holding a coin in its mouth signifies 'wealth acquired through righteous means', reflecting the integrity of Shandong merchants. Each piece undergoes dozens of handcrafted steps to ensure vivid form and profound meaning.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Tongjinchan founded?
Tongjinchan was founded in null, originating in Shandong, Shandong, primarily in the Jewelry field.
What is the signature product of Tongjinchan?
Its signature product is Golden Toad Fortune Pendant. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: