Wanchuntang
Time-Honored BrandWanchuntang · Shandong · Founded
Wanchuntang, a time-honored brand from Shandong, has been dedicated to traditional Chinese medicine for generations. Rooted in integrity and a commitment to public health, it carries forward the essence of TCM culture, offering authentic remedies and wellness products that embody the philosophy of 'everlasting spring' and benevolent care.
Brand Story
Wanchuntang, originating from Shandong, derives its name from the auspicious phrase 'Wanshi Changchun' (everlasting spring), reflecting the founder's vision of health and longevity. Though the exact founding year awaits official verification, local chronicles and family accounts trace its history back to the Qing Dynasty (pending confirmation). Legend has it that Wanchuntang was established by a skilled physician well-versed in traditional medicine, starting as a humble village pharmacy. Known for using authentic herbs and meticulous processing, it gradually earned the trust of the people. By the Republican era, Wanchuntang had grown considerably, adhering to the motto 'select superior materials, process according to ancient methods,' and enjoyed a stellar reputation across the Qilu region. Key figures include the second-generation successor (pending confirmation), who expanded operations, introduced more authentic herbs, and established strict procurement and processing standards. Wanchuntang is not merely a pharmacy but a carrier of local TCM cultural heritage, with its prescriptions and techniques passed down through generations, embodying the time-honored philosophy of 'righteous profit and quality first.'
“Everlasting Spring, Benevolent Care for All”
Signature Products
Made from selected black donkey hides from Shandong, prepared using ancient methods, yielding pure gelatin that nourishes blood and yin. (200-500 RMB/250g)
A classic formula, processed through nine cycles of steaming and sun-drying, to nourish yin and tonify the kidneys, used for kidney yin deficiency. (30-80 RMB/box)
Formulated with medicinal and edible ingredients, such as goji berry and chrysanthemum tea, to clear the liver and improve eyesight. (50-150 RMB/box)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Wanchuntang adheres to the ancestral precept: 'No matter how complex the processing, never reduce effort; no matter how costly the ingredients, never reduce quality.' Its herb processing techniques involve traditional methods such as soaking, boiling, calcining, roasting, stir-frying, and parching, with particular expertise in donkey-hide gelatin (Ejiao) preparation, which entails dozens of steps including skin selection, soaking, scraping, blanching, dissolving, skimming, filtering, concentrating, gelling, cutting, and drying. These techniques are not merely pharmaceutical processes but a living inheritance of TCM culture, reflecting a deep reverence for life and health and an unwavering commitment to quality.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Wanchuntang founded?
Wanchuntang was founded in null, originating in Shandong, Shandong, primarily in the Healthcare field.
What is the signature product of Wanchuntang?
Its signature product is Wanchuntang Donkey-Hide Gelatin (Ejiao). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: