Wang
Time-Honored BrandWang · Jiangsu · Founded
A time-honored brand from Jiangsu, Wang is renowned for its traditional pastries and pickled vegetables, carrying forward the essence of Jiangnan food culture with time-tested recipes and artisanal craftsmanship.
Brand Story
Originating in Jiangsu, the Wang brand's exact founding year remains unverified officially. According to local chronicles and oral history, the Wang family operated a food workshop in Jiangsu around the mid-Qing Dynasty (circa 1800), specializing in pastries and pickled vegetables. The founder, an ancestor of the Wang family, was meticulous in selecting ingredients and skilled in handcrafting, producing pastries that were soft and sweet, and pickles that were crisp and refreshing, gradually earning the admiration of neighbors. By the late Qing and early Republic period, descendants expanded the business, opening shops in Suzhou and Wuxi, establishing the 'Wang' brand. Adhering to the motto 'Real ingredients, traditional handcrafting,' the brand passed down through generations. During the War of Resistance, the Wang family supported the front lines with food, demonstrating patriotic spirit. After the public-private partnership in 1956, the Wang brand merged into local food factories, but traditional recipes and techniques were preserved. Today, 'Wang' stands as a symbol of local time-honored heritage, carrying the culinary memories of Jiangnan, with its pastries and pickles remaining beloved home-style delicacies, embodying the refinement and simplicity of Su-style cuisine.
“[待核]”
Signature Products
Made with glutinous rice flour and osmanthus sugar, these paper-thin slices melt in the mouth with a delicate sweetness and elegant aroma. (15-30 RMB/box)
Fresh cucumbers pickled in rose paste, offering a crisp, tangy-sweet flavor, perfect as a congee accompaniment. (10-20 RMB/jar)
A crispy crust with a rich filling of pine nuts and jujube paste, sweet but not cloying, a traditional Su-style pastry. (20-40 RMB/box)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Wang's craftsmanship is primarily manual, with pastries emphasizing 'fine flour, pure sugar, and precise heat,' while pickles follow 'sun-drying and dew-exposure, natural fermentation.' The process reflects Jiangnan people's respect for seasons and ingredients, serving as a living inheritance of Su-style food culture.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Wang founded?
Wang was founded in null, originating in Jiangsu, Jiangsu, primarily in the Food & Beverage field.
What is the signature product of Wang?
Its signature product is Osmanthus Cloud Sliced Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: