Wanlong 1864
Time-Honored BrandWanlong 1864 · Zhejiang · Founded 1864
Wanlong 1864, a time-honored brand from Zhejiang, carries forward the essence of Jiangnan cuisine through traditional food craftsmanship. With a legacy that traces back to 1864, it embodies the spirit of 'prosperity through integrity' and remains a cherished symbol of regional culinary heritage.
Brand Story
Wanlong 1864, originating from Zhejiang, derives its name from the auspicious phrase 'Wan Shang Long Sheng' (prosperity for all merchants). While the exact founding year awaits official verification, it is believed to date back to 1864 (the third year of Emperor Tongzhi's reign in the Qing Dynasty). During that era, Zhejiang thrived with bustling commerce and skilled craftsmanship. Wanlong began as a trader of assorted goods, earning local trust through honest business practices and refined techniques. Although the founder's identity has faded into history, oral tradition recalls a commitment to 'prosperity through virtue'—selecting premium ingredients and adhering to meticulous processes to create distinctive flavors beloved by the community. Through the late Qing, the Republic era, and into modern times, Wanlong has weathered changes while preserving its traditional craft, becoming a microcosm of Zhejiang's culinary culture. Today, Wanlong 1864 continues to share the warmth and craftsmanship of a century-old brand through its traditional foods.
“Prosperity for all, flavor for centuries.”
Signature Products
Selected duck, traditionally marinated and braised, yielding tender meat with rich, savory sauce. (50-100 RMB per piece)
Glutinous rice with assorted dried fruits and sweet red bean paste, soft and sweet—a festive Jiangnan classic. (20-40 RMB per box)
Made from glutinous rice flour and osmanthus flowers, light and refreshing with a delicate floral aroma. (15-30 RMB per box)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Wanlong 1864 upholds traditional food-making techniques, emphasizing natural flavors and handcrafted precision. Its methods integrate the essence of Jiangnan cuisine, reflecting a deep respect for ingredients and an unwavering commitment to quality. While embracing innovation, the brand preserves ancient core processes, serving as a vital carrier of regional food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Wanlong 1864 founded?
Wanlong 1864 was founded in 1864, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Wanlong 1864?
Its signature product is Braised Duck. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: