Wufangzhai
Time-Honored BrandWufangzhai · Jiaxing · Founded 1921
Founded in 1921 in Jiaxing, Zhejiang, Wufangzhai is a time-honored brand renowned for its zongzi (glutinous rice dumplings) and seasonal foods. Known as the 'King of Zongzi,' its craftsmanship is recognized as a national intangible cultural heritage.
Brand Story
Wufangzhai was established in 1921, its name derived from the fragrant essence of the five grains: rice, millet, sorghum, wheat, and beans. Its Jiaxing zongzi are celebrated for their soft, non-sticky texture, rich yet not greasy pork filling, and savory aroma. Classic varieties include fresh pork zongzi and salted egg yolk pork zongzi. The zongzi-making technique has been inscribed in the national intangible cultural heritage list. In 2006, Wufangzhai was among the first batch of China Time-honored Brands. Today, it has successfully integrated industrialization with e-commerce, bringing this traditional delicacy to a wider audience.
“Wufangzhai Zongzi, A Taste of Jiangnan”
Signature Products
Glutinous rice wrapped around seasoned pork belly, savory and tender, a quintessential Jiaxing flavor. (Approx. 6-10 RMB per piece)
A curated assortment of zongzi flavors, perfect for gifting during the Dragon Boat Festival. (98-298 RMB)
Stores & Addresses
- 店 五芳斋嘉兴总店浙江省嘉兴市南湖区
- 店 五芳斋上海门店上海市多家门店
Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Wufangzhai has transformed the Jiangnan custom of eating zongzi during the Dragon Boat Festival into a nationwide seasonal brand, exemplifying how a time-honored brand can rejuvenate itself while preserving tradition.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Wufangzhai founded?
Wufangzhai was founded in 1921, originating in Jiaxing, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Wufangzhai?
Its signature product is Classic Fresh Pork Zongzi. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: