Wu Shufang
Time-Honored BrandWu Shufang · Chongqing · Founded
Wu Shufang, a century-old pharmacy from Chongqing, is renowned for its exquisite traditional Chinese medicine processing techniques and a legacy of healing. Founded in the Qing Dynasty, it has been dedicated to providing effective remedies with integrity and compassion, embodying the essence of Bayu's medicinal culture.
Brand Story
Wu Shufang traces its origins to Chongqing, with a history dating back to the Qing Dynasty. According to legend, founder Wu, a healer, opened a pharmacy in Chongqing named 'Wu Shufang,' symbolizing 'comfort and fragrance.' During that era, Chongqing was a major trading hub on the upper Yangtze River, and the herbal medicine trade flourished. Wu Shufang quickly gained prominence in the southwest for its strict quality standards and unique processing methods. Following ancient protocols, the pharmacy emphasized the properties and meridian tropism of herbs, producing highly effective plasters, pills, and powders that earned public trust. More than just a pharmacy, Wu Shufang carried the essence of Bayu's traditional Chinese medicine culture, with its business philosophy of 'integrity and benevolence' serving as a model for future generations. Through successive generations, it weathered the upheavals of modern times but remained steadfast in its ancestral traditions. Today, Wu Shufang stands as an important symbol of Chongqing's TCM heritage, with its history and craftsmanship awaiting further exploration and preservation.
“[待核]”
Signature Products
A traditional black plaster for traumatic injuries and rheumatic pain, prepared according to ancient methods.
A pediatric remedy for infantile convulsions and fever, with a gentle formula.
A common remedy for summer-heat dampness colds, resolving exterior dampness and regulating qi.
Stores & Addresses
Located in: Chongqing（重庆）
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Cultural Note
Wu Shufang's processing techniques adhere to traditional TCM theories, emphasizing 'authentic herbs and meticulous preparation.' The production of its plasters involves multiple steps—selecting materials, soaking, boiling, straining, and collecting the paste—with precise control over heat and timing. This craft reflects the unique wisdom of Bayu's TCM culture and represents a living heritage of traditional pharmaceutical manufacturing, holding significant historical and scientific value.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Wu Shufang founded?
Wu Shufang was founded in null, originating in Chongqing, Chongqing, primarily in the Healthcare field.
What is the signature product of Wu Shufang?
Its signature product is Shufang Wanying Plaster. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: